Public Relations Strategies and Tactics

Name: Public Relations Strategies and Tactics
Price: 3.77 USD
Availability: InStock
ISBN: 9780205626229

ISBN-10: 020562622X

ISBN-13: 9780205626229

Edition: 9th 2010

Authors: Dennis L. Wilcox, Glen T. Cameron

List price: $121.40

30 day, 100% satisfaction guarantee!

Marketplace

4 new & used from $3.77

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox'sPublic Relations: Strategies and Tacticsoffers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have madePublic Relations: Strategies and Tacticssuch a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as…

Book details

List price: $121.40
Edition: 9th
Copyright year: 2010
Publisher: Allyn & Bacon, Incorporated
Publication date: 5/4/2009
Binding: Paperback
Pages: 704
Size: 7.75" wide x 9.75" long x 1.00" tall
Weight: 2.750
Language: English




Role



What Is Public Relations?



The Evolution of Public Relations



Ethics and Professionalism



Public Relations DePartments and Firms



Process



Research



Program Planning



Communication



Evaluation



Strategy



Public Opinion and Persuasion



Conflict Management: Dealing with Issues, Risks, and Crises



Reaching a Multicultural and Diverse Audience



Public Relations and the Law



New Technologies in Public Relations



Tactics



News Releases, Media Alerts, and Pitch Letters



Radio, Television, and the Web



Media Interviews, News Conferences, and Speeches



Application



Corporations



Politics and Government



Global Public Relations



Nonprofit Organizations



Education



Entertainment, Sports, and Travel