Public Relations Strategies and Tactics

ISBN-10: 020562622X

ISBN-13: 9780205626229

Edition: 9th 2010

Authors: Dennis L. Wilcox, Glen T. Cameron

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Description:

Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox'sPublic Relations: Strategies and Tacticsoffers perforated chapter practice tests at the end of the textbook that can be used as a study tool for students or as homework. Containing the same engaging and effective features that have madePublic Relations: Strategies and Tacticssuch a success, the Study Edition offers an additional bonus: perforated chapter quizzes. Because the answers to the practice tests are not included in the Study Edition, instructors can use the tests as quizzes or as extra homework. Instructors can download the answer key and share it with students as they see fit. Comprehensive and current,Public Relations: Strategies and Tactics, Ninth Edition helps students better understand the basic concepts, strategies, and tactics practiced in public relations today.Public Relations: Strategies and Tacticscombines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages students to think about creative uses of new media.
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Book details

List price: $121.40
Edition: 9th
Copyright year: 2010
Publisher: Allyn & Bacon, Incorporated
Publication date: 5/4/2009
Binding: Paperback
Pages: 704
Size: 7.75" wide x 9.75" long x 1.00" tall
Weight: 2.750
Language: English

Role
What Is Public Relations?
The Evolution of Public Relations
Ethics and Professionalism
Public Relations DePartments and Firms
Process
Research
Program Planning
Communication
Evaluation
Strategy
Public Opinion and Persuasion
Conflict Management: Dealing with Issues, Risks, and Crises
Reaching a Multicultural and Diverse Audience
Public Relations and the Law
New Technologies in Public Relations
Tactics
News Releases, Media Alerts, and Pitch Letters
Radio, Television, and the Web
Media Interviews, News Conferences, and Speeches
Application
Corporations
Politics and Government
Global Public Relations
Nonprofit Organizations
Education
Entertainment, Sports, and Travel
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