Public Relations Writing A Rhetorical Approach

Name: Public Relations Writing A Rhetorical Approach
Price: 44.9 USD
Availability: InStock
ISBN: 9780205595440

ISBN-10: 0205595448

ISBN-13: 9780205595440

Edition: 2011

Authors: Michael L. Kent

List price: $93.95

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The practice of public relations has become increasingly complex practioners need more than "technical skills" to succeed, they need critical thinking, rhetorical and communication skills to adapt to sophisticated technological and diverse environments. A Rhetorical Approach to Public Relations shows readers that successful communication through any platform, from blogs to brochures, requires compelling prose and the ability to use language effectively.By incorporating chapters that focus both on ideas and communication principles, as well as practical knowledge of an assortment of writing contexts, A Rhetorical Approach to Public Relations prepares you for the dynamic field of public…

Book details

List price: $93.95
Copyright year: 2011
Publisher: Routledge
Publication date: 7/14/2010
Binding: Paperback
Pages: 360
Size: 8.00" wide x 10.00" long x 0.50" tall
Weight: 1.232
Language: English




Introduction to Public Relations Writing



The Role of Rhetoric in Communication



The Importance of Editing and Proofreading



What Difference Does it Make How it Looks?



Writing for Print, Broadcast, and the Web



Creating Persuasive Messages



The Basics of Public Relations Research



Archival Research and Technology



Speeches and Professional Presentations



Dialogic Communication: An ethical and moral approach to Public Relations



Writing for international and intercultural audiences



Important public relations software



Ethics and regulatory issues