Strategic Writing Multimedia Writing for Public Relations, Advertising, and More

ISBN-10: 0205591620

ISBN-13: 9780205591626

Edition: 2nd 2009

Authors: Charles Marsh, David W. Guth, Bonnie Short

List price: $109.00
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Strategic Writingemphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach,Strategic Writing 2 nd editionis the ideal writing guide for public relations as well as for other disciplines.
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Book details

List price: $109.00
Edition: 2nd
Copyright year: 2009
Publisher: Allyn & Bacon, Incorporated
Publication date: 7/9/2008
Binding: Comb Bound 
Pages: 272
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.210
Language: English

Introduction: How This Book Works
Strategic Writing
The Importance of Good Writing
The Writing Process
Broadcast-Style Writing
Integrated Marketing Communications
Ethics and Strategic Writing
Diversity and Strategic Writing
Persuasion and Strategic Writing
The Law and Strategic Writing
Jobs in Strategic Writing
Strategic Writing in Public Relations
News Release Guidelines
Announcement News Releases
Feature News Releases
Hybrid News Releases
Short Teaser News Releases
Media Advisories
Radio News Releases
Video News Releases
Media Kit Guidelines
Fact Sheets
Photo Opportunity Sheets
Newsletter and Magazine Stories
Annual Reports
Web Writing and Social Media
Social Media News Releases
Podcast Scripts
Strategic Writing in Advertising
Strategic Message Planners
Print Advertisements
Radio Advertisements
Television Advertisements
Web Advertisements
Radio and TV Promotions
Radio and TV Public Service Announcements
Strategic Writing in Sales and Marketing
Proposals and Marketing Plans
Sales Letters
Direct-Mail Packages
Fundraising Letters
Strategic Writing in Business Communication
Business Letters
Good-News Letters
Bad-News Letters
Request Letters
Job-Request Letters
Policy and Procedure Documents
Business Reports
A Concise Guide to Punctuation
A Concise Guide to Grammar
A Concise Guide to Style
Tips for Oral Presentations
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