Strategic Writing Multimedia Writing for Public Relations, Advertising, and More

Name: Strategic Writing Multimedia Writing for Public Relations, Advertising, and More
Price: 4.29 USD
Availability: InStock
ISBN: 9780205591626

ISBN-10: 0205591620

ISBN-13: 9780205591626

Edition: 2nd 2009

Authors: Charles Marsh, David W. Guth, Bonnie Short

List price: $109.00

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Description:

Strategic Writingemphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach,Strategic Writing 2 nd editionis the ideal writing guide for public relations as well as for other disciplines.

Book details

List price: $109.00
Edition: 2nd
Copyright year: 2009
Publisher: Allyn & Bacon, Incorporated
Publication date: 7/9/2008
Binding: Comb Bound
Pages: 272
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 0.990



Introduction: How This Book Works



Strategic Writing


The Importance of Good Writing


The Writing Process


Broadcast-Style Writing


Integrated Marketing Communications


Ethics and Strategic Writing


Diversity and Strategic Writing


Persuasion and Strategic Writing


The Law and Strategic Writing


Jobs in Strategic Writing



Strategic Writing in Public Relations


News Release Guidelines


Announcement News Releases


Feature News Releases


Hybrid News Releases


Short Teaser News Releases


Media Advisories


Pitches


Radio News Releases


Video News Releases


Media Kit Guidelines


Backgrounders


Fact Sheets


Photo Opportunity Sheets


Newsletter and Magazine Stories


Annual Reports


Speeches


Web Writing and Social Media


Social Media News Releases


Blogs


Podcast Scripts



Strategic Writing in Advertising


Strategic Message Planners


Print Advertisements


Radio Advertisements


Television Advertisements


Web Advertisements


Radio and TV Promotions


Radio and TV Public Service Announcements



Strategic Writing in Sales and Marketing


Proposals and Marketing Plans


Brochures


Sales Letters


Direct-Mail Packages


Fundraising Letters



Strategic Writing in Business Communication


Business Letters


Good-News Letters


Bad-News Letters


Request Letters


Job-Request Letters


Resumes


Memoranda


Policy and Procedure Documents


Business Reports


Appendixes



A Concise Guide to Punctuation



A Concise Guide to Grammar



A Concise Guide to Style



Tips for Oral Presentations


Index