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Writing Proposals

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ISBN-10: 0205583148

ISBN-13: 9780205583140

Edition: 2nd 2008

Authors: Richard Johnson-Sheehan

List price: $113.32
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Description:

Writing Proposals2/e offers a comprehensive approach to proposal development which is often not found in other books on the subject.Chapters place the steps for developing an effective proposal in a rhetorical context, building a coherent approach to persuasive writing. Offers readers visual thinking strategies, encouraging them to tap into their own abilities to visualize complex situations and imagine solutions. Provides strategies for using the Internet to collect information toward writing proposals, including key word and topic tree search techniques. Helps readers sort out the monetary needs of their proposal by including a complete discussion on creating budgets. The book uses two…    
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Book details

List price: $113.32
Edition: 2nd
Copyright year: 2008
Publisher: Pearson Education
Publication date: 8/1/2007
Binding: Paperback
Pages: 288
Size: 6.90" wide x 9.10" long x 0.80" tall
Weight: 1.254
Language: English

Preface
Introduction to Proposals and Grants
Why Do We Write Proposals?
Rhetoric
The Proposal Genre
The Proposal Writing Process
Writing Grant Proposals
Case Study: The Cool Campus Project
Identifying Problems and Opportunities
Two Basic Reasons for Writing Proposals
Unsolicited and Solicited Proposals
Reading RFPs
Determining the Status, or Stasis, of an Opportunity
A Description of the RFP Interpretation Process
Defining the Problem or Opportunity
Applying Stasis Questions
Case Study: What Is The Problem?
Strategic Planning for Proposals and Grants
Elements of Strategic Planning
Setting Objectives
The Rhetorical Situation
The Situation at Overture Designs
Focusing a Writing Team
Case Study: Defining the Rhetorical Situation
Describing the Current Situation
Why Describe the Current Situation?
Guidelines for Drafting the Current Situation Section
Researching the Current Situation
Mapping in Teams
Writing the Current Situation Section
Lisa Millerrsquo;s Current Situation Section
Special Case: Research Grants and Literature Reviews
Case Study: Describing the Current Situation at Durango University
Developing a Project Plan
The Importance of the Project Plan Section
Setting Objectives for the Project
Setting Goals for the Overture Designs Project
Answering the How Question
Mapping a Project Plan for the Overture Proposal
Organizing the Project Plan Section
Answering the Why Questions
Writing the Project Plan Section
Developing a Project Timeline
A Comment on Research Methodologies
Case Study: Planning the Charrette
Describing Qualifications
The Importance of Trust
Types of Qualifications Sections
What Makes You Different Makes You Attractive
Developing the Content of the Qualifications Section