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| The Mass Media | |
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| Mass Media Literacy | |
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| Chapter Opener Media Ubiquity Media Literacy Human Communication Media and Society Media Economics | |
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| Chapter Wrap-Up Review Questions Concepts Terms People Media Sources A Thematic | |
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| Chapter Summary Boxes | |
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| Media Case Study | |
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| Cultivating Readers Media Timeline Media People | |
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| Phil Donahue Media People | |
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| Rupert Murdoch | |
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| Media Technology | |
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| Chapter Opener Media Technology | |
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| Printing Chemistry Electronics | |
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| New Technologies Digital Integration | |
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| Technology and Mass Communication | |
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| Chapter Wrap-Up Review Questions Concepts | |
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| Terms People Media Sources A Thematic | |
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| Chapter Summary Boxes | |
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| Case Study Media Timeline | |
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| Technology Media People | |
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| Steve Jobs | |
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| Books | |
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| Chapter Opener Influence of Books | |
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| Books and American Culture | |
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| Book Industry New Technology and Books | |
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| Book Products Book | |
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| Trends Book Challenges and Issues | |
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| Chapter Wrap-Up Review Questions | |
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| Concepts Terms People Media | |
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| Sources A Thematic Chapter Summary Boxes | |
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| Media People | |
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| William Holmes McGuffey Media People | |
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| Jane Friedman Media People | |
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| Jeff Bezos Media Case Study | |
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| O.J. Simpsons How-To Media Timeline | |
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| Books | |
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| Newspapers | |
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| Chapter Opener | |
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| Newspaper Industry | |
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| Newspaper Products | |
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| Newspaper Ownership | |
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| National Dailies | |
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| New York Times Hometown | |
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| Newspapers Gannett Initiative | |
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| Chapter Wrap-Up Review Questions Concepts | |
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| Terms People Media Sources A Thematic | |
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| Chapter Summary Boxes | |
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| Case Study | |
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| The Vanishing Correspondent Media Timeline | |
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| Newspaper Milestones Media People | |
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| Magazines | |
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| Chapter Opener Influence of Magazines | |
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| Magazine Innovations | |
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| Magazine Products | |
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| Magazine Industry | |
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| Magazines as Niche Media New Competition | |
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| Chapter Wrap-Up Review Questions | |
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| Concepts Terms People | |
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| Media Sources A Thematic | |
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| Chapter Summary Boxes | |
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| Case Study | |
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| Magazines and the Internet Media Timeline | |
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| Magazines Media People | |
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| Margaret Bourke-White Media People | |
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| DeWitt and Lila Wallace Media People | |
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| Sound Recording | |
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| Chapter Opener Recording Industry | |
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| Downloads Authorized | |
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| Downloads Artistic Autonomy | |
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| Regulatory Pressure Dependence on Radio | |
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| Chapter Wrap-Up Review Questions | |
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| Concepts Terms People Media | |
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| Sources A Thematic | |
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| Chapter Summary Boxes | |
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| Case Study | |
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| Podcasting Evolution Media Timeline Media People | |
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| Shawn Fanning Media People: 50 Cent | |
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| Motion Pictures | |
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| Chapter Opener Significance of Movies | |
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| Movie Products Hollywood | |
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| Studios Movie Production | |
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| Exhibition Shift Blockbusters | |
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| Chapter Wrap-Up Review Questions | |
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| Concepts Terms People Media | |
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| Sources A Thematic Chapter | |
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| Summary Boxes | |
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| Case Study | |
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| In-Your-Face Documentaries Media Timeline | |
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| Movies Media People | |
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| Robert Flaherty Media People | |
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| Lourdes Portillo Media People | |
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| Sherry Lansing Media People | |
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| Walt Disney Media People | |
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| Radio | |
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| Chapter Opener Influence of Radio | |
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| Radio Content Commerc | |