Mastering Social Psychology

ISBN-10: 0205495893

ISBN-13: 9780205495894

Edition: 2007

List price: $165.20
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Description:

Finally, a briefer version of one of the best-selling books in social psychology., for those who prefer less detail. Baron and Byrne set the standard with their original book, and new co-author Nyla Branscombe has brought freshness and new insights with her expertise in topics such as prejudice, the self, gender and group processes. The briefer version retains all the hallmarks of the original: up-to-date coverage of the quickly evolving area of social psychology-- balanced in its coverage of fundamentals with current research -- and written in a lively, engaging style.
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Book details

List price: $165.20
Copyright year: 2007
Publisher: Allyn & Bacon, Incorporated
Publication date: 11/13/2006
Binding: Paperback
Pages: 464
Size: 9.00" wide x 11.00" long x 0.75" tall
Weight: 2.376
Language: English

The Field of Social Psychology
How We Think about and Interact with Others
Social Psychology: A Working Definition
Social Psychology Is Scientific in Nature
Social Psychology Focuses on the Behavior of Individuals
Social Psychology Seeks to Understand the Causes of Social Behavior and Social Thought
Social Psychology: Its Cutting Edge
Cognition and Behavior: Two Sides of the Same Social Coin
Social Neuroscience: Where Social Psychology and Neuroscience Meet
The Role of Implicit (Nonconscious) Processes
Taking Full Account of Social Diversity
Answering Questions about Social Behavior and Social Thought: Research Methods in Social Psychology
Understanding Research Methods: Whats in It for You
Systematic Observation: Describing the World around Us
Correlation: The Search for Relationships
The Experimental Method: Knowledge through Systematic Intervention
Interpreting Research Results: The Use of Statistics, and Social Psychologists as Perennial Skeptics
The Role of Theory in Social Psychology
The Quest for Knowledge and Rights of Individuals: Seeking an Appropriate Balance
Summary and Review of Key Points
Ideas to Take with You and Use!
Key Terms
Social Cognition
Thinking about the Social World
Schemas: Mental Frameworks for Organizing and Using Social Information
The Impact of Schemas on Social Cognition: Attention, Encoding, Retrieval
The Self-Confirming Nature of Schemas: When and Why Beliefs Shape Reality
Heuristics and Automatic Processing: How We Reduce Our Effort in Social Cognition
Representativeness: Judging by Resemblance
Availability: If I Can Think of It, It Must Be Important
Anchoring and Adjustment: Where You Begin Makes a Difference
Automatic Processing in Social Thought: Saving Effort But at a Cost!
Controlled versus Automatic Processing in Evaluating the Social World: Evidence from Social Neuroscience
Potential Sources of Error in Social Cognition:Why Total Rationality Is Rarer Than You Think
Negativity Bias: The Tendency to
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