Writing Winning Proposals Public Relations Cases

Name: Writing Winning Proposals Public Relations Cases
Price: 22.46 USD
Availability: InStock
ISBN: 9780205461011

ISBN-10: 0205461018

ISBN-13: 9780205461011

Edition: 2006

Authors: Thomas R. Hagley

List price: $95.95

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Book details

List price: $95.95
Copyright year: 2006
Publisher: Routledge
Publication date: 8/15/2005
Binding: Paperback
Pages: 304
Size: 8.50" wide x 10.50" long x 0.75" tall
Weight: 1.386
Language: English



Foreword


Introduction


About the Author



Understanding Why Planning Is Important and How It Relates to Public Relations



Meeting the Challenges of the Planning Environment



Writing and Leading with Integrity



Beginning the Planning Process with Accountability



Defining Components of Public Relations Plans and Rules for Writing Them



Public Relations Cases: Problems, Opportunities, Challenges



Samples of Effective Public Relations Writing


Index