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Strategic Writing Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication

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ISBN-10: 0205405738

ISBN-13: 9780205405732

Edition: 2005

Authors: Charles Marsh, David Guth, Bonnie Poovey Short

List price: $83.20
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Book details

List price: $83.20
Copyright year: 2005
Publisher: Allyn & Bacon, Incorporated
Publication date: 7/9/2004
Binding: Paperback
Pages: 272
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 0.132
Language: English

Strategic Writing
Introduction: How This Book Works
What Is Strategic Writing?
The Importance of Good Writing
The Writing Process
Writing for Electronic Media
Integrated Marketing Communications
Ethics and Strategic Writing
Diversity and Strategic Writing
Persuasion and Strategic Writing
The Law and Strategic Writing
Jobs in Strategic Writing
Strategic Writing in Public Relations
Public Relations
News Release Guidelines
Announcement News Releases
Feature News Releases
Hybrid News Releases
Short Teaser News Releases
Media Advisories
Pitch Letters
Radio News Releases
Video News Releases
Media Kit Guidelines
Fact Sheets
Photo Opportunity Sheets
Newsletter and Magazine Stories
Annual Reports
Web Writing
Strategic Writing in Advertising
Strategic Message Planners
Print Advertisements
Radio Advertisements
Television Advertisements
Radio and TV Promotions
Radio and TV Public Service Announcements
Strategic Writing in Sales and Marketing
Sales and Marketing
Sales Letters
Direct-Mail Packages
Fund-Raising Letters
Collection Letters
Strategic Writing in Business Communication
Business Communication
Business Letters
Good-News Letters
Bad-News Letters
Request Letters
Job-Request Letters
Company Announcements
Policy and Procedure Documents
Business Reports
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