Media, Audiences, Effects An Introduction to the Study of Media Content and Audience Analysis

ISBN-10: 0205395678

ISBN-13: 9780205395675

Edition: 2005

Authors: Paul J. Traudt

List price: $102.40
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Book details

List price: $102.40
Copyright year: 2005
Publisher: Allyn & Bacon, Incorporated
Publication date: 9/15/2004
Binding: Paperback
Pages: 224
Size: 6.75" wide x 9.00" long x 0.75" tall
Weight: 0.946
Language: English

Paul J. Traudt is professor of media studies at the University of Nevada, Las Vegas.

Preface
Introduction to the Study of Media and Audiences
Mass Media-Memories of a Not-So-Distant Landscape
Today's Evolving Media Landscape
Mass Media Defined
Mass Communication
The Interplay Between Mass and Other Communication Spheres
Models and Mass Communication Study
Consolidation, Conglomeration, and Message Homogeneity
Media Effects-A Problematic Term
Technology, Innovation, and Trends in Media Effects Research
Theories, Research, Methodology
Quantitative Media Effects Research
Basic Assumptions, Deductive Approaches
Theories, Constructs, Variables
Replicability and Reliability
Non-Inferential and Inferential Statistics
Inferential Statistics and Probability
Sampling
Content Analyses
Experiments
Surveys
Qualitative Media Effects Research
Basic Assumptions, Inductive Approaches
Theories and Qualitative Research
Types of Qualitative Research
Media and Health
Eating Disorders
Summary-Eating Disorders
Preventative Health Care
Summary-Health Promotion or Disease Prevention
Tobacco and Alcohol Advertising
Tobacco Advertising
Summary-Tobacco Advertising
Alcohol Advertising Summary-Alcohol Advertising
Advertising Bans Summary-Advertising Bans
Children and Advertising
Content Analyses Experiments Surveys Qualitative
Televison and Education
Television and Academic Achievement Summary-Television and Academic Achievement Television and Instruction Summary-Television and Instruction
Race and Ethnic Stereotyping
Content Analyses Experiments Surveys Qualitative Summary-Race and Ethnic Stereotyping
Sex and Gender Stereotyping
Content Analysis Experiments Surveys Qualitative Summary-Sex and Gender Stereotyping
Televison Sex and Sexuality, Pornography
Television Sex and Sexuality
Summary-Television Sex and Sexuality
Pornography
Summary-Pornography
Children, Television, and Violence
Content Analyses
Experiments
Surveys
Qualitative
Summary-Children, Television, and Violence
Music Videos
Content Analyses
Experiments
Surveys
Qualitative
Summary-Music Videos
Video Games
Content Analyses
Experiments
Surveys
Summary-Video Games
Television News
Content
Experiments
Surveys
Summary-News
Television and Presidential Politics
News and Politics
Political Advertising
Political Knowledge
Summary-Television and Presidential Politics
Glossary
Name Index
Subject Index
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