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Preface | |
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Information Universe--Introduction | |
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Expanding/Fragmenting Universe | |
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Types of Media Messages | |
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News | |
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Advertising | |
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Public Relations | |
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Media Message Delivery Formats and Convergence | |
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Print | |
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Broadcast | |
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Converged Media | |
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New forms Bring New Information Challenges | |
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The Message Analysis/Information-Gathering Model | |
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Storytelling and the Media | |
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Roles and Uses of Models | |
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The Information Strategy Model for Communicators | |
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Message Analysis | |
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Potential Contributors of Information | |
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Information Evaluation and Selection | |
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Synthesizing Information | |
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The Legal, Ethical, and Social Environment | |
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Conclusion | |
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Analyzing the Message Assignment | |
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Idea Generation | |
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The Context for the Message | |
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Audience | |
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Message Purpose | |
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Message Time and Space | |
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Message Formats and Channels | |
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The Content of the Message | |
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What Is the Topic? | |
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Topic Terminology | |
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Questions to Be Answered | |
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Narrowing the Focus | |
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Conclusion | |
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Understanding Potential Contributors | |
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Understanding Potential Contributors | |
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Informal Sources | |
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Institutional Sources | |
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Scholarly Sources | |
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Journalistic Sources | |
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Understanding the Ways Information from Potential Contributors is Available | |
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People as Sources | |
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Paper Sources | |
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Digital Sources | |
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Conclusion | |
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Information Gathering: Monitoring, Searching, and Interviewing | |
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Monitoring | |
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Observation | |
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Tracking | |
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Searching | |
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Getting Started on Your Information Search | |
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Searching with Classification Schemes and Subject Headings | |
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Specifics of Searching | |
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Popular, Scholarly, or Trade Materials | |
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Interviewing | |
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Purposes of the Interview | |
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Methods of Interviewing | |
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Selecting Interviewees | |
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Evaluating Interviewees | |
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Planning Interviews | |
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Developing Questions | |
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Question Strategy | |
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Conducting Interviews | |
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Contract with the Interviewee | |
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Rights of the Interviewee | |
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Recording the Interview | |
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Conclusion | |
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The Library as an Information Source | |
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Libraries | |
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Public Libraries | |
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Academic Libraries | |
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Special Libraries | |
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Archives | |
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Media Libraries | |
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Major Sources of Information in the Library | |
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One-Step Tools | |
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Two-Step Tools | |
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The Librarian in the Message-Making Process | |
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The Library in the Information Strategy Process | |
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Informal Sources | |
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Types of Informal Sources and How They Know What They Know | |
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Using Yourself as an Informal Source | |
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Observation as an Informal Source | |
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Tapping into Informal Sources | |
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Monitoring Informal Sources | |
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Searching Informal Sources | |
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Interviewing Informal Sources | |
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Cautions for Use | |
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Case Study of Informal Information Sources | |
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Institutional Sources | |
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Types of Institutional Sources and How They Know What They Know | |
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Tapping Institutional Sources | |
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Monitoring Institutional Sources | |
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Searching Institutional Sources | |
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Interviewing Institutional Sources | |
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Cautions for Use | |
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Case Study of Institutional Information Sources | |
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Scholarly Sources | |
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Types of Scholarly Sources and How They Know What They Know | |
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Tapping Into Scholarly Sources | |
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Monitoring Scholarly Sources | |
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Searching Scholarly Sources | |
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Interviewing Scholarly Sources | |
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Cautions for Use | |
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Case Study of Scholarly Information Sources | |
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Journalistic Sources | |
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Types of Journalistic Sources and How They Know What They Know | |
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Types of Sources | |
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Types of Journalistic Stories | |
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Types of Reporters | |
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News Uses of Journalistic Sources | |
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Strategic Communications Uses of Journalistic Sources | |
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Tapping Into Journalistic Sources | |
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Monitoring Journalistic Sources | |
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Searching Journalistic Sources | |
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Interviewing Journalistic Sources | |
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Cautions for Use | |
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Case Study of Journalistic Information Sources | |
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Evaluating and Selecting the Information You've Gathered | |
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Critical Thinking | |
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Language Cues | |
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Tests of Evidence | |
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Analyzing Statistics | |
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Evaluating Poll and Survey Information | |
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Types of Survey Interviews | |
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Types of Survey Samples | |
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Types of Survey Questions | |
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Interpreting Poll and Survey Information | |
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Evaluating Online Information | |
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Synthesizing Information | |
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Planning Ahead | |
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Prewriting | |
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Ideas for Organizing Information | |
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Synthesis Using Data-Crunching Tools | |
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Examples of Synthesis | |
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Law and Ethics of Gathering and Using Information | |
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Negative and Positive Obligations | |
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The Social Responsibility Context | |
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The Societal Perspective | |
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The Professional and Organizational Perspectives | |
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The Individual Perspective | |
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Information Strategy and Social Responsibility | |
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Following the Model Then and Now | |
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General Index | |
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Topical Tools Index | |