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| Preface | |
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| About the Authors | |
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| Defining and Diffusing News | |
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| Defining "News" | |
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| News Value and Judgment | |
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| Proximity, Timelines, Significance, and the Medium | |
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| Broadcast News Diffusion | |
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| Bad News Travels Fast | |
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| The Two-Step | |
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| The Vaughan-Attkisson Model | |
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| Diffusion in Action | |
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| Clear Writing: The Complex Art of Simplicity | |
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| The Comparison | |
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| Story Structure and Content | |
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| Barriers to Clear Writing and Accurate Diffusion | |
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| End-of-Chapter Features | |
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| Broadcast News Writing Style | |
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| Print versus Broadcast | |
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| Style Guide | |
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| Keep It Simple | |
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| End-of-Chapter Features | |
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| Page Format for Radio News | |
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| Paper versus Computer | |
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| The Basics | |
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| The Slug | |
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| Actually, What's an Actuality? | |
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| That's a Wrap! | |
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| Live | |
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| Variety | |
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| Why Use Actualities? | |
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| Network Radio Page Format | |
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| End-of-Chapter Features | |
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| Page Format for Television News | |
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| Left versus Right | |
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| Readers: No Video | |
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| Picture This: Voice Overs | |
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| Add a Little "Bite": VO-SOTS | |
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| Introducing ... Lead-ins | |
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| The Whole Package | |
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| Decisions, Decisions ... | |
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| Look a Live | |
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| The Lowdown on Rundowns | |
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| End-of-Chapter Features | |
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| Online News | |
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| Brief History | |
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| Newsrooms Go Online | |
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| Defining Internet, Web, and Online | |
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| Printcast | |
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| Staying Current | |
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| Organizing the Story | |
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| Translating Broadcast Scripts | |
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| Mr. Potato Head | |
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| Breaking News | |
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| The Internet Newsroom | |
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| Style Guide | |
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| Overall | |
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| Short Story Tease on Index (Primary) | |
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| Teases | |
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| Story Length | |
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| Translating Broadcast Scripts | |
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| Punctuation | |
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| Quotes | |
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| Word Usage | |
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| Dates | |
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| Time | |
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| Dateline | |
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| Web-Specific Terms | |
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| Headlines and Subheadlines (Subheads) | |
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| Captions | |
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| Links | |
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| Rumor Has It ... | |
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| Credibility Gap | |
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| The Lesson? | |
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| Legitimate Opinion? | |
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| End-of-Chapter Features | |
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| Sources | |
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| A Source by Any Name... | |
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| Working to the Beat | |
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| News Releases | |
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| The Wires | |
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| The Futures File | |
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| The Competition | |
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| The Networks | |
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| Newspapers | |
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| Local Experts | |
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| Police Monitors | |
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| Unsolicited Contacts | |
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| Disgruntled Employees | |
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| Miscellaneous | |
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| Be Skeptical | |
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| End-of-Chapter Features | |
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| Organizing, Interviews, and Leads | |
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| Organized .. or Agonized! | |
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| Write as You Go | |
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| What Do I Need? | |
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| Writing TV Standups | |
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| Writing Radio Wraps | |
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| Organizing Live Shots | |
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| Interviews | |
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| Interview Content and Wording | |
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| Avoiding Bad Questions | |
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| P.R.O.B.E. | |
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| Troubleshooting an Interview | |
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| The Beginning: The Lead | |
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| Story Leads | |
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| Boomerang Lead | |
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| Breaking Lead | |
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| Softy Lead | |
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| Linking Lead | |
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| End-of-Chapter Features | |
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| Beyond the Basics | |
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| The Point | |
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| The Meaning | |
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| The Mood | |
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| Surprise Endings | |
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| A Sense of Suspense | |
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| Writing to Video | |
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| Writing to Graphics | |
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| Writing to Natural Sound | |
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| Short Form versus Long Form Stories | |
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| Eric's Principles of Good Broadcast Writing | |
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| End-of-Chapter Features | |
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| Practical Exercises | |
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| Crime Report | |
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| White House News Release | |
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| Corporate News Release | |
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| Advocacy Group News | |
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| Wire Story | |
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| Government Agency News Release | |
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| Enterprising a Story | |
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| End-of-Chapter Features | |
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| Ethics and the Law | |
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| Why Be Good? | |
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| Whose Ethics, Anyway? | |
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| Sneaking Suspicions | |
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| The Moral of a Story | |
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| The Day Rule | |
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| The Fake Hit of Mr. Black | |
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| Clear versus Limited Cooperation | |
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| The Fallout | |
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| The Right Choice? | |
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| Plagiarism: Don't Copy This | |
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| Equal Time | |
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| In All Fairness | |
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| Payola: A Bribe by Another Name | |
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| That Infamous Media Bias | |
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| Don't Get Locked into Preconceived Notions | |
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| Don't Fall into the "Good vs. Bad" Trap | |
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| Don't Lapse into Reasonable vs. Weirdo | |
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| Don't Fall for the Independent Trick | |
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| Don't Write the Sound Bite | |
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| Don't Lean on the No Comment Crutch | |
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| Don't Let Their Lie Be Your Lie | |
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| Media Bias: Case In Point | |
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| Nothing But the Truth | |
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| Defamation | |
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| Malice | |
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| Libel | |
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| Slander | |
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| Harm or Injury | |
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| Public Figure | |
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| The Case of the Forged Documents | |
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| The Case of the Eye Surgery Fraud | |
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| The Case of Internet Libel | |
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| Privacy: Don't Be Cruel | |
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| Invasion of Privacy | |
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| The Case of the Clinton Conundrum | |
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| The Case of the Private Attack | |
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| The Case of Arthur Ashe: Forced Admission | |
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| Let Your Conscience and Code Be Your Guide | |
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| Decoding the Code | |
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| CBS News Standards | |
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| Breaking the Code | |
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| End-of-Chapter Features | |
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| Careers | |
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| Getting the Experience | |
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| Making the Most of Your Internship | |
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| Volunteering | |
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| Career Choices | |
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| The Job Hunt | |
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| Do I Need an Agent? | |
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| The Climate | |
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| Hunting for Jobs Aggressively | |
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| Overcoming Discouragement | |
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| Accepting Constructive Criticism | |
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| Soliciting Feedback | |
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| Getting to the Nets | |
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| What's It Worth? | |
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| Unions | |
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| Advice from Professionals in the Field | |
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| Job Resources | |
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| Job Resources on the Web | |
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| Broadcast News Style Guide | |
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| Internet News Style Guide | |
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| Glossary | |
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| Index | |