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Preface | |
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Know the Marketplace: Consumer Magazines | |
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Specialty Magazines Multiply | |
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Matching Contents to Readers | |
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Putting Demographics to Work | |
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Going Online | |
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Sizing Up E-Zines | |
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Go Figure Formulas | |
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Know Your Audience | |
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For Example | |
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Hands On | |
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Know the Marketplace: Trade Magazines and Professional Journals | |
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Publishing in Both Worlds | |
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Publishing Online | |
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Does Your Doctor Need a Writer? | |
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Know Your Audience | |
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For Example | |
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Hands On | |
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Brainstorming Ideas | |
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Determining What's New | |
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A Hook to Build an Idea On | |
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Narrowing Down | |
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Finding Ideas You Like | |
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Passing Through the Gates | |
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Do You Have Time for Research? | |
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For Example | |
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Hands On | |
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Researching Thoroughly | |
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What Editors Say | |
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How Research Begins | |
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Steps to a Profitable Interview | |
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For Example | |
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Hands On | |
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Choosing a Title and Writing a Lead | |
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Titles Come in Categories | |
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Lead With Your Right Hook | |
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For Example | |
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Hands On | |
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Writing The Query Letter | |
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What Editors Say | |
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Know the magazine | |
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Remember, you're writing a business letter | |
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Structure your letter | |
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You may submit the same idea to more than one publication | |
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Think of different angles and markets for the same idea | |
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Querying Online | |
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An Important Postscript | |
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For Example | |
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Hands On | |
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Writing to Be Read | |
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Active v. Passive Voice | |
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Verbs v. Adjectives | |
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Steer Clear of Cliches | |
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Avoid Syntax Sinkholes | |
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Vague is Never in Vogue | |
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For Example | |
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Hands On | |
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Writing the Article | |
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Imitate Good Writing | |
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Rely More on a Personal, Conversational Voice and Tone | |
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Rely More on Direct Quotation | |
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Combining Direct Quotation and Narration | |
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Rely More on Anecdotes | |
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Case Studies Are Also Helpful | |
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Rely More on Development | |
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For Example | |
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Hands On | |
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Rewriting and Editing | |
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Regard Rewrite as Part of the Writing Process | |
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Filling in Holes | |
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Danger, Out of Order | |
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Remember What Mark Twain Said | |
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Rewrite/Editing Checklist | |
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Proofreading Your Article Draft | |
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When One Pass Is Not Enough | |
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For Example | |
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Hands On | |
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Becoming a Freelance Writer | |
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Improve Your Odds | |
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Working With Editors | |
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Illustrating Your Articles | |
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Writing for Online Publications | |
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For Example | |
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Hands On | |
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Joining a Magazine's Staff | |
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Getting Started | |
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Becoming a Staff Writer | |
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Moving Up | |
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Pleasing Advertisers | |
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For Example | |
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Hands On | |
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Glossary of Terms | |
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Resources | |
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Optional Classroom Activities | |
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Index | |