Media and Entertainment Industries Readings in Mass Communications
List price: $124.20
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Description: The Media and Entertainment Industries presents extensive analyses of the business and economic issues of the mass media. These formats from books to the Internet have had a dramatic, revolutionary impact on the political, social, economic, intellectual, educational, and religious life in the U.S. and throughout the world. As we enter the next Millennium, it appears that media and entertainment products and services, whether purchased or rented, will continue to have a wide-reaching, profound influence on all aspects of our lives. This contributed volume based in part on the books in the Allyn & Bacon Series in Mass Communication seeks to help students understand the burgeoning, influential, and exciting media and entertainment industries.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $124.20
Copyright year: 2000
Publisher: Allyn & Bacon, Incorporated
Publication date: 7/21/1999
Size: 6.25" wide x 9.25" long x 0.75" tall
|The Structure of the Book Publishing Industry|
|The Structure of the Magazine Industry|
|The Structure of the Newspaper Industry|
|The Structure of the Recorded Music Industry|
|The Structure of the Film Industry: Windows of Exhibition|
|The Structure of the Radio Industry|
|The Structure of the Broadcast Television Industry|
|The Structure of the Cable and Satellite Television Industries|
|The Structure of the New Media Industry|
|The Structure of the Internet Industry|