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Writing Great Speeches Professional Techniques You Can Use

ISBN-10: 0205273009

ISBN-13: 9780205273003

Edition: 1998

Authors: Alan M. Perlman

List price: $12.00
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Description:

In Writing Great Speeches, seasoned speechwriter Alan M. Perlman reveals the secrets of his trade, as he guides readers through the process of planning, writing and honing a successsful speech.
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Book details

List price: $12.00
Copyright year: 1998
Publisher: Allyn & Bacon, Incorporated
Publication date: 9/9/1997
Binding: Paperback
Pages: 224
Size: 5.75" wide x 8.50" long x 0.75" tall
Weight: 0.682
Language: English

Deciding What to Say
Purpose Controls Content
Purpose: No Secrets
How to Focus on Purpose
rom Purpose to Content
Audience Controls Content
Bottom Line: Purpose, Audience, Content
Sequence: Putting Things in Order
Background: An Interesting Paradox
How to Organize: Seven Patterns
How to Outline
Sequence: The Speech as Story
How to Signal Your Organizational Plan to Your Audience
Beginning and Ending Your Speech
How to Begin: The First Words Out of Your Mouth
First Words: Behavioral Boners
How to Begin: Fifteen Strategies
How to End: Six Strategies
Powerful Endings: The Last Words Out of Your Mouth
Economy - Tips for Controlling Lengt
Timing Your Speech
Paths to Economy
Review: Purpose/ Audience/ Content Questions
When You Have to Cut it Down Even More
Quick Credibility: Learning What You Need to Know
Elements of Quick Credibility
Definitional Perspective: What It Is
Critical Perspective: What's Important
Creativity on Cue: Generating Ideas
Postscript: The Effective Use of Quotes
Appendix: Aids to Quick Credibility: Sources of Facts, Quotes and Other Useful Material
Ceremonial Speeches
Why Ceremonial Speeches are Different
The Challenge. Introductions
How to Organize the Introduction
Dedications
Award Acceptances
The Golden Rule of Ceremonial Speechwriting
Listenability
What Makes a Speech "Listenable?" Editing for Clarity
Editing for Closure
Editing for Coherence
You've Got Rhythm
Style: Dressing for the Occasion
The Importance of Style
Personal vs. Impersonal Style
Personal or Impersonal? How to Choose Your Style
Postscript on Style: Creating an "Implied Dialogue."
Word Choice: Finding the Lighting
Editing for Word Choice
What Do Words Do? Word-Choice Function #1: Labeling. Word-Choice Function #2: Judging
Word-Choice Function #3: Distancing. The Right Word: Summary, What it Means to "Use a Word Correctly." Word-Choice Challenge #1: Language Variability and Change
Word-Choice Challenge #2: Gender and Other Sensitivities
Word-Choice Challenge #3: Balancing Originality and Familiarity
Delivering the Message
Selecting Your Support Strategy
Speechmaking as Acting
Key to Effective Delivery: Modeling
How to Deliver a Script with Impact
Rehearsal and Evaluation
Final Preparations
Bringing It All Together: Practicing What I Preach
Summary: How to Make Your Speeches Cogent and Memorable
Epilogue: A Few Last Words: Speechmaking As Behavior - and Why the Principles of Good Speechwriting Are What They Are