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| Selections new to this edition | |
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| Preface | |
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| A Note to the Reader | |
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| The Concept of Audience | |
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| Your Particular Audience | |
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| Your Implied Audience | |
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| Examples of the Arguer-Audience Relationship | |
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| Two Letters to Susan | |
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| Letter to Scottie | |
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| My Father's Letters | |
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| Advice to Youth | |
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| Young | |
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| Audiences All Around | |
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| The Gospel of Mark, The Parable of the Sower | |
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| Reacting and Writing | |
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| Additional Readings | |
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| Arthur Quinn Science, Literature and Rhetoric Stephan Jay Gould, Genesis vs. Geology Martin Luther King, Jr., Letter from Birmingham Jail Richard Selzer, Letter to a Young Surgeon Virginia Woolf, The Story of Shakespeare's Sister | |
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| Reacting and Writing | |
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| The Idea of Intention | |
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| Four Arguments; Four Intentions | |
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| Powhatan, Letter to Captain John Smith Logan, Speech at the End of Lord Dunmore's War Tecumseh, We All Belong to One Family Seattle, Our People Are Ebbing Away Like a Rapidly Receding Tide | |
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| How Intention Varies with Audience | |
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| St. Paul, Address to the Jews of Antioch St. Paul, Address to the Greek Philosophers Bartolomeo Vanzetti, Three Letters from Prison | |
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| Preaching to the Converted: A Common Intention | |
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| The Book of Samuel, David's Elegy for Saul and Jonathan Virgil, Aeneas to His Men Abraham Lincoln, The Gettysburg Address Carl Sanburg, Lincoln Speaks at Gettysburg | |
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| Reacting and Writing | |
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| Additional Readings | |
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| Five Essays on Education | |
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| William K. Kilpatrick, Why Johnny Can't Tell Right from Wrong Adrienne Rich, Taking Women Students Seriously Michael Gorra, Learning to Hear the Small, Soft Voices | |
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| Six Essays on the Arts | |
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| E.M. Forster, Not Listening to Music Joan Didion, Georgia O'Keeffe Mary Jo Salter, A Poem of One's Own David Denby, How the West Was Lost (A Review of Dances with Wolves) | |
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| Michael Dorris, Indians in Aspic | |
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| Pauline Kael, New Age Daydreams | |
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| Five Arguments Using Personal Experience | |
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| Maxine Hong Kingston, No Name Woman Enrique Lopez, Back to Bachimba E.B. White, Once More to the Lake Paule Marshall, From the Poets in the Kitchen Richard Wilbur, The Writer | |
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| Reacting and Writing | |
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| Three Basic Tools for Making an Argument Persuasive | |
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| The Gastronomical Me | |
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| The Measure of My Powers | |
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| Ahab and Nemesis | |
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| Lars Eighner, On Dumpster Diving | |
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| Pathos Appeals | |
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| William Shakespeare, Antony's Speech over the Body of Caesar Jonathan Edwards, Sinners in the Hands of an Angry God Carl Sandburg, A Fence | |
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| Logos Appeals | |
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| Marcus Tullius Cicero, Milo's Innocence Robin Lakoff, Tag Questions Charles Darwin, Evidence for the High Rate of Increase Among Living Beings | |
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| Using the Three Appeals in Constructing an Argument. Gordon Allport, The Nature of Prejudice Zora Neale Hurston, How It Feels to Be Colored Me Roy Wilkins, An Escape from Judge Lynch*. Reacting and Writing | |
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| Organizing Your Appeals | |
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| Thomas Jefferson, The Declaration of Independence | |
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| Additional Readings | |
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| Carlos Fuentes, High Noon in Latin America | |