Guide to Graphic Design

ISBN-10: 0205253105

ISBN-13: 9780205253104

Edition: 2014

List price: $105.80
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Learn to Conceptualize, Create, and Communicate in Graphic Design. An exciting first edition, Guide to Graphic Design helps readers learn the mechanisms used to convey information, integrate ideas into full concepts, but most importantly, to think like a graphic designer. Scott W. Santoro focuses on the principle that design is a layered and evolving profession. The text highlights step-by-step design processes and illustrates how to build good work habits. Creations from top design firms and design school programs are presented in each chapter engaging readers through the book. Designers have contributed short essays on their work style, their studio habits, and their inspirations. Each designer, showing a passion for design and communication, offers a new perspective and approach to possible working methods. MyArtsLab is an integral part of the Santoro, program. Key learning applications include, Closer Look tours, 12 Designer Profile videos and Writing About Art. A better teaching and learning experienceThe teaching and learning experience with this program helps to:Personalize Learning - MyArtsLab is an online homework, tutorial, and assessment program. It helps students prepare for class and instructor gauge individual and class performance.Improve Critical Thinking - Exercises throughout the texthelp readers to make decisions and understanding the connection between an idea and its execution.Engage Students - Each chapter presents quick, in-class exercises and longer, more involved projects.Support Instructors – Instructor recourses are available in one convenient location. Figures, videos and teacher support materials create a dynamic, engaging course.NOTE: This is a loose leaf format of the text. MyArtsLab does not come automatically packaged with this text. To purchase the a la cart binding edition with MyArtsLab, order the package ISBN:0205253113 / 9780205253111 Guide to Graphic Design, Book a la Carte Plus NEW MyArtsLab with eText -- Access Card PackagePackage consists of:0205253105 / 9780205253104 Guide to Graphic Design Textbook, Books a la Carte Edition0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText -- Valuepack Access Card To purchase the paperback text with MyArtsLab, order the package ISBN:0205959229 / 9780205959228 Guide to Graphic Design Plus NEW MyArtsLab with eText -- Access Card PackagePackage consists of:0132300702 / 9780132300704 Guide to Graphic Design Textbook0205206565 / 9780205206568 NEW MyArtsLab with Pearson eText -- Valuepack Access Card
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Book details

List price: $105.80
Copyright year: 2014
Publisher: Pearson Education Canada
Publication date: 1/9/2013
Binding: Looseleaf - sheets only 
Pages: 360
Size: 8.25" wide x 10.75" long x 0.50" tall
Weight: 2.134
Language: English

In this Section:
Brief Table of Contents
Full Table of Contents
Brief Table Of Contents:
Preface. Virtual Crit Wall, Dear Reader and Features
About Graphic Design
A Brief History of Graphic Design
Graphic Design Concepts
Researching a Graphic Design Project
Generating Ideas
The Elements and Principles of Form
Type and Typography
Proportion Systems: Grids and Alignments
Concepts in Actions
Visual Coding: Loading Form with Meaning
Interactions and Motions Design
Becoming a Designer
Full Table Of Contents:
About Graphic Design
Graphic Design's Heritage
Graphic Design Categories
Being a Graphic Designer
Influences in Graphic Design
The Nuts and Bolts Process of Graphic Design
A Brief History of Graphic Design
Industrial Expansion
A Turn-of-the-Century Response to Industrialization
Moving towards a Modern Sensibility
The Modern World
Designing Utopia
Ideological Independents and the New Typography
Modernism in America
Advertising Design and the New York School
Conceptual Image-Makers
Postmodernism and the Digital Age
Graphic Design Concepts
From Ideas to Concepts
Concepts Go Further
Metaphoric Concepts
Analytic Concepts
Meta Concepts
Applying Conceptual Approaches
Researching a Graphic Design Project
Gathering Information
Defining the Problem
Techniques for Visualizing Research
The Saturation Point
Generating Ideas
Making a Creative Work Environment
Actively Generating Ideas
Generating Montaged Ideas
Benefitting from Playful Accidents
Refreshing Your Vision
The Elements and Principles of Form
Form and Function
Compositional Elements
Compositional Principles
Type and Typography
Speaking with Type
Historical Type
Type Classifications
Typeface Anatomy
Typeface Families and Fonts
Analytic Typography
Readable Texture
Metaphoric Typography
Vernacular Inspiration
Recontextualizing Type
Type in the Third Dimension
Proportion Systems: Grids and Alignments
Defining a Grid
Developing Modular Grids
Developing Modular Patterns
Typographic Grids
Freestyle Alignments
Exploiting the Grid
The Golden Ratio
Paper Formats
Paper-Fold Formats
The Rule of Thirds
Concepts in Actions
Concepts Inspired by a Subject's Location
Analytic-Based Concepts
Using Research as a Conceptual Approach
Bringing a Bigger Idea to a Concept
Visual Coding: Loading Form with Meaning
Visual Codes Do Send Messages
Tools for Visual Coding
Gestalt Perception
Design Using Gestalt Perception
Icon, Index, and Symbol
Visually Coded Identities
Logo Application
Why Create Meaning in a Design
Interactions and Motions Design
Designing for a Virtual Space
Interaction and Motion Concepts
Digital Storytelling
The Design of Sound
The Expanding Realm of Graphic Design
Becoming a Designer
Getting a Job in Graphic Design
Personal Website and Design Blog
The Business of Design
The You in Your Work
Design and Technology
Design and the Fine Arts
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