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Public Relations A Values-Driven Approach, Books a la Carte Edition

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ISBN-10: 0205223206

ISBN-13: 9780205223206

Edition: 5th 2012

Authors: David W. Guth, Charles Marsh

List price: $111.70
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This edition features the exact same content as the traditional text in a convenient, three-hole- punched, loose-leaf version. Books à la Carte also offer a great value for your students—this format costs significantly less than a new textbook. Updated in a new 5thedition,Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.
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Book details

List price: $111.70
Edition: 5th
Copyright year: 2012
Publisher: Pearson Education Canada
Publication date: 5/31/2011
Binding: Looseleaf - sheets only 
Pages: 592
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.628
Language: English