Media and Society The Production of Culture in the Mass Media
Edition: 1st 1999
List price: $145.60
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Description: In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $145.60
Copyright year: 1999
Publisher: Allyn & Bacon, Incorporated
Publication date: 9/18/1998
Size: 6.25" wide x 9.25" long x 0.50" tall
|Most chapters conclude with ""Chapter Summary.""|
|The Mass Media and Society|
|Human Communication and the Mass Media|
|Understanding Human behavior|
|The Media of Communication|
|The Mass Audience|
|The Mass Media as a Concept|
|Basic Characteristics of the Mass Media|
|Perspectives on the Mass Media|
|Classical Sociological Theory and the Mass Media|
|Lessons from the Classics|
|Transitions to a Modern Social Psychology of Communication|
|Summary of Classical Theorists|
|The Mass Media in a Societal C|