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| Preface | |
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| Reading and Writing About American Popular Culture | |
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| What Is Popular Culture? | |
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| Why Study Popular Culture? | |
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| Active Reading | |
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| Strategies for Actively Reading a Text | |
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| An Active Reading Casebook: Three Selections About Barbie | |
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| Preparing to Read | |
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| Reading and Annotating | |
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| Barbie's Shoes | |
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| Rereading | |
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| Reviewing | |
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| Reading Pop Cultural Criticism | |
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| The Indignation of Barbie | |
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| Reading Academic Analysis | |
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| �Seen Through Rose-Tinted Glasses:� The Barbie Doll in American Society | |
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| Reading Images | |
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| Preparing to Read | |
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| Reading and Annotating | |
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| Rereading | |
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| Reviewing | |
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| The Writing Process | |
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| Prewriting | |
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| Freewriting | |
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| Clustering | |
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| Outlining | |
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| Drafting | |
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| Thesis and Thesis Statement | |
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| Opening Paragraphs | |
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| Supporting Paragraphs | |
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| Evidence | |
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| Conclusions | |
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| Distancing | |
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| Revising | |
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| Revision Checklist | |
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| Writing Research on Popular Culture | |
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| Modern Language Association Documentation Format | |
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| American Psychological Association Documentation Format | |
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| Sample Student Essay | |
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| Role-Model Barbie: Now and Forever? | |
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| Advertising | |
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| Approaches to Advertising | |
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| The Cult You're In | |
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| Advertising's Fifteen Basic Appeals | |
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| How Advertising Informs to Our Benefit | |
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| The Future of Advertising | |
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| Jesus Is a Brand of Jeans | |
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| Interview with Mark Crispin Miller, PBS Frontline | |
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| The Post Advertising Age | |
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| The Brain: Marketing to Your Mind | |
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| Television | |
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| The Cultural Influences of Television | |
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| Society's Storyteller: How TV Creates the Myths by Which We Live | |
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| Television Addiction Is No Mere Metaphor | |
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| Watching TV Makes You Smarter | |
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| Gin, Television, and Social Surplus | |
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| Infotainment | |
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| Losing Our Religion | |
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| Amusing Ourselves to Death with Television News | |
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| �Fake� News versus �Real� News as Sources of Political Information: The Daily Show and Postmodern Political Reality | |
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| Popular Music | |
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| Is Hip-Hop Dead? | |
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| 5 Things That Killed Hip-Hop, J-Zone | |
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| Word: Jay-Z's �Decoded� and the Language of Hip-Hop | |
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| The Year Hip-Hop Invented Sex | |
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| The Miseducation of Hip-Hop | |
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| Music and Contemporary Culture | |
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| The Money Note: Can the Record Business Be Saved? | |
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| How to Save the Music Business | |
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| Sex and Drugs and Rock 'n' Roll: Urban Legends and Popular Music | |
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| Technology | |
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| Engine of Liberation | |
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| The Judgment of Thamus | |
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| Computers, the Internet, and You | |
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| Breaking Down Borders: How Technology Transforms the Private and Public Realms | |
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| The Data-Driven Life | |
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| Is Google Making Us Stupid? | |
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| Meet Your iBrain | |
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| Sports | |
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| Sport and Society | |
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| The Roar of the Crowd | |
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| Life on the Edge | |
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| Fixing Kids' Sports | |
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| Champion of the World | |
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| Football: A Gridiron Case Study | |
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| The Boy Who Died of Football | |
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| Does Football Have a Future? | |
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| The Unbeautiful Game | |
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| Movies | |
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| Film and American Culture | |
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| The Way We Are | |
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| Fight Club: A Ritual Cure for the Spiritual Ailment of American Masculinity | |
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| From Chick Flicks to Millennial Blockbusters: Spinning Female-Driven Narratives into Franchises | |
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| Raising the Dead: Unearthing the Nonliterary Origins of Zombie Cinema | |
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| Two Contemporary Filmmakers | |
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| A Fine Romance | |
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| Freaks, Geeks, and Mensches: Judd Apatow's Comedies of the Mature | |
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| Mama's Gun | |
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| How Do You Solve a Problem Like Madea? | |
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| For Further Reading: A Common Culture Bibliography | |
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| Credits | |
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| Index by Author and Title | |
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| Index by Academic Discipline | |
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| Index by Rhetorical Mode | |