Edition: 2nd 2013 (Revised)
List price: $44.99
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Description: Think Communication's engaging visual design distills major communication concepts, theories, research, and trends into bite-size essentials, making learning human communication not only fun, but also accessible and relatable and at less than half the cost of a traditional text. Informed by the latest research and including numerous real-world examples and extensive, contemporary visuals, students will find that Think Communication's unique features help them to identify and understand their own communication behaviors, as well the communication behavior of others. Personalize Learning In-text assessment materials help students learn, understand, and apply the course material. Know Thy Self features present self-assessment exercises that ask students to consider and understand their own communication behaviors. Strategies sections lists best practices of communication behaviors and concepts, offering students specific guidelines to improve their own communication. Improve Skill Development and Application– Communication Assessments introduce a communication situation and ask students to assess how well they can understand and apply a specific chapter's discussion of basic communication concepts. Stop and Think features test students' abilities to observe, describe, and analyze communication behaviors in multiple situations. Additional activities in MySearchLab (see below) emphasize skill-building and applications. Engage Students– Communication in Action sections analyze communication behavior that students might observe in their everyday lives and the lives of others, providing valuable insight into contemporary communication practices. Communication and Culture sections address communication behaviors across cultures, within subcultures, and between genders with the goal of breaking down communication stereotypes and fostering interpersonal and intercultural understanding. ExploreExamples of contemporary communication–Social Media and Technology sections examine the impact of new forms of computer-mediated communication on students' everyday lives. Emphasize Learning Outcomes–Test Your Knowledge sections test students on their general comprehension of a specific chapter's discussion of communication concepts and theories. Understand Theory and Research Think about Theory features explore classic and recent trends in communication research. Students also can access Pearson's MySearchLab where they can get extensive help on the research process as well as access four databases of credible and reliable source material (for details, please see www.mysearchlab.com ). MySearchLab also contains an AutoCite feature that assists students in the creation of a Works Cited document (using APA, MLA, or Chicago formats), as well as Pearson's SourceCheck, which encourages students to accurately document and cite their sources. Support Instructors A strong supplements package along with activities and assessments in MySearchLab.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $44.99
Copyright year: 2013
Publisher: Allyn & Bacon, Incorporated
Publication date: 3/2/2012
Size: 8.50" wide x 10.75" long x 0.75" tall