Developing the Public Relations Campaign

Name: Developing the Public Relations Campaign
Availability: InStock
ISBN: 9780205066728

ISBN-10: 0205066720

ISBN-13: 9780205066728

Edition: 3rd 2014 (Revised)

Authors: Randy Bobbitt, Ruth Sullivan

List price: $166.65

30 day, 100% satisfaction guarantee!

Sell

Get cash fast!

Semester Rental: $19.09 Due date: 8/14/2024

Rental notice: supplementary materials (access codes, CDs, etc.) are not guaranteed with rental orders.

Buy used: $22.56

Rent eBooks

180 day rental: $49.99 Expiration date: 10/15/2024

Marketplace

2 new & used from $14.74

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

A practical, easy-to-follow approach to public relations Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization,…

Book details

List price: $166.65
Edition: 3rd
Copyright year: 2014
Publisher: Pearson Education
Publication date: 1/30/2013
Binding: Paperback
Pages: 288
Size: 7.30" wide x 9.00" long x 0.70" tall
Weight: 1.100
Language: English