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| The Business of News | |
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| Ratings | |
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| The Scope of Media Use | |
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| Media Use Is More Complex Than It Used to Be | |
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| It's Hard to Measure Media Use | |
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| What We Think We Know About Media Use | |
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| What We Don't Know About Media Use | |
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| So Where Are We Going? | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| News | |
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| What Is News? | |
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| Balancing News Values | |
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| Types of Stories | |
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| Where Story Ideas Come From | |
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| The Assignment Desk | |
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| The Morning and Afternoon Meetings | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| Readability | |
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| Broadcast News Writing | |
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| Writing for the Ear v. Writing for the Eye | |
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| Rules of Readability | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| Words | |
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| Keep It Simple | |
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| Keep It Conversational | |
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| Keep It Clear | |
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| Keep It Tight | |
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| Make It Powerful | |
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| Get It Right | |
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| Common Problems | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| Phrases and Phrasing | |
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| How to Say It | |
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| What to Say | |
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| What You Didn't Mean to Say | |
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| Last Note | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| Sentences | |
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| Keep It Short | |
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| Make It Clean, Clear and Concise | |
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| Last Note | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| Leads and Endings | |
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| Types of Leads | |
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| Figuring out the Lead | |
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| Types of Endings | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| Stories | |
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| Plan and Focus | |
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| Story Logic | |
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| Story Structure | |
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| Transitions | |
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| Before You're Done | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| Working with and Gathering Bites, Actualities and Natural Sound | |
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| The Feel of Natural Sound | |
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| Collecting Sound | |
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| Working with Bites, Actualities and Natural Sound | |
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| Packages | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| Interviewing | |
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| Conducting Successful Interviews | |
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| Beyond the Interview | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| Radio/Audio: Story Forms and Working with Sound | |
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| Radio Story Forms | |
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| Drawing Radio Pictures | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| TV: Story Forms | |
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| Story Forms | |
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| Putting Packages Together | |
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| Live Reporting | |
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| Golden Rules | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| TV: Working with Pictures | |
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| The Power of the Visual Image | |
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| The TV Balancing Act | |
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| Picture Cautions | |
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| Care About the Story | |
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| Strong Stories Have Central Characters and a Plot | |
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| Prove Your Story | |
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| The Element of Surprise | |
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| Connecting with Truths | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| Online News | |
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| Some Basic Terms and Concerns | |
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| Research and the Web | |
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| The Information Web Site | |
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| Hyperlocal News | |
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| Multimedia | |
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| Screen Approach to News | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| Social Media & News | |
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| Social Networking | |
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| Facebook | |
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| Twitter | |
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| The Bottom Line | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| The Radio-Television Digital News Association (RTDNA) Social Media and Blogging Guidelines | |
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| Convergence, Cooperation & the New TV Newsroom | |
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| The New TV Newsroom | |
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| Convergence | |
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| Cooperation | |
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| Mobile | |
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| MMJ, Backpack Journalists and One-Man-Bands | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| Producing News on TV | |
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| Overview | |
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| Audience | |
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| Newscast Structure | |
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| Building a Local Newscast | |
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| Summary | |
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| Key Words & Phrases | |
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| Exercises | |
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| News, Weather & Sports | |
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| Why News, Weather & Sports? | |
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| Reporting Weather | |
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| Defining Terms | |
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| Reporting Sports | |
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| Sports and Teams | |
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| Reporting: Seasonal Coverage & the Calendar | |
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| Seasonal Reporting | |
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| Solar and Lunar and the World's Major Religions | |
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| Calendar Holidays | |
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| State Holidays | |
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| Reporting: Specialized Coverage | |
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| The General Assignment Reporter | |
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| Business, Economy & Taxes | |
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| Crime and Legal | |
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| Education | |
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| The Environment | |
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| Geography | |
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| Government | |
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| Heath and Medicine | |
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| Teases and Promos | |
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| Promotion | |
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| Tease ... Don't Tell | |
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| Make Them Care | |
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| Going Too Far | |
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| Summary | |
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| Key Words & Phrases | |
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| Ethics and the RTDNA Code of Ethics and Professional Conduct | |
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| Ethics | |
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| The Radio-Television Digital News Association (RTDNA) Code of Ethics and Professional Conduct | |
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| Summary | |
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| TV Script Form, Supers, and Glossary | |
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| Abbreviations | |
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| Script Form | |
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| Supers | |
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| Glossary of Broadcast and Online Terms | |
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| Index | |