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Strategic Writing

Best in textbook rentals since 2012!

ISBN-10: 0205031978

ISBN-13: 9780205031979

Edition: 3rd 2012 (Revised)

Authors: Charles Marsh, David W. Guth, Bonnie Poovey Short

List price: $125.00
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Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality public relations, advertising and multidisciplinary, multimedia writing with clear, concise instructions for more than 40 documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
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Book details

List price: $125.00
Edition: 3rd
Copyright year: 2012
Publisher: Routledge
Publication date: 7/20/2011
Binding: Paperback
Pages: 272
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 0.968
Language: English

Introduction: How This Book Works
Strategic Writing
The Importance of Good Writing
The Writing Process
Broadcast/Podcast Writing
Integrated Marketing Communications
Ethics and Strategic Writing
Diversity and Strategic Writing
Persuasion and Strategic Writing
The Law and Strategic Writing
Jobs in Strategic Writing
Strategic Writing in Public Relations
News Release Guidelines
Announcement News Releases
Feature News Releases
Hybrid News Releases
Social Media News Releases
Media Advisories
Pitches
Video News Releases
Media Kit Guidelines
Backgrounders
Fact Sheets
Photo Opportunity Advisories
Newsletter and Magazine Stories
Annual Reports
Speeches
Websites
Blogs
Podcasts
Strategic Writing in Advertising
Strategic Message Planners
Print Advertisements
Radio Advertisements
Television Advertisements
Web Advertisements
Radio and TV Promotions
Radio and TV Public Service Announcements
Strategic Writing in Sales and Marketing
Proposals and Marketing Plans
Mobile Messaging
Sales Letters and eBlasts
Fund-Raising Letters
Brochures
Strategic Writing in Business Communication
Business Letters
Good-News Letters
Bad-News Letters
Request Letters
Job-Request Letters
R�sum�s
Memoranda
Business Reports
Appendices
A Concise Guide to Punctuation
A Concise Guide to Grammar
A Concise Guide to Style
Tips for Oral Presentations
Index
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