Mac Is Not a Typewriter

ISBN-10: 0201782634

ISBN-13: 9780201782639

Edition: 2nd 2003 (Revised)

Authors: Robin Williams

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One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This revised edition is dedicated to the practical advice that made the first edition an enduring bestseller. Throughout, Robin explains the small details that separate the pros from the amateurs: typographer versus typewriter quotation marks, en and em dashes, tabs and indents, kerning, leading, white space, widows and orphans, and hanging punctuation. If you prepare documents, you'll find The Mac is not a typewriter, Revised Edition an indispensable guide. And those who read your documents will recognize the work of a pro, even if they don't know a curly quote from curly fries.
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Book details

List price: $14.99
Edition: 2nd
Copyright year: 2003
Publisher: Peachpit Press
Publication date: 4/21/2003
Binding: Paperback
Pages: 96
Size: 7.25" wide x 10.50" long x 0.25" tall
Weight: 0.682
Language: English

Preface: Read Me First: There are no little things
One space between sentences
Spacing after punctuation
Monospaced versus proportional type
Quotation marks
Using real quotation marks
Avoid this foolish mistake
Punctuation with quotation marks
Using real apostrophes
Where to place the apostrophe
Using hyphens, en, and em dashes
Where to use dashes
Special characters: Using Key Caps to access special characters
Accent marks
Placing accent marks over letters
Chart of the most common accent marks
Never underline
Alternatives to underlining
Avoiding all caps
A little puzzle
Kerning: Adjusting the space between letters
Tabs and indents
Using first-line indents
Numbering paragraphs
Widows and orphans: Recognizing and avoiding them
Hyphenations and line breaks
Avoiding hyphenations
Sensitive line breaks
Leading, or linespace
Understanding leading
Keeping the linespacing consistent
Adjusting the linespacing of all caps
Paragraph spacing
Use space or an indent, not both
Adjusting the space between paragraphs
Don't indent first paragraphs
Justified text
Optimum line length for justified text
Hanging the punctuation
Eliminating visual interruptions of the aligned edge of text
Non-breaking spaces
Em, en, and thin spaces
Serif and sans serif fonts
Readability, legibility
Adjusting sans serif for better readability
Combining typefaces: Using contrast to combine typefaces
Numerals in odd places
Superscript and subscript
Numbers in a list
Using italic and bold
Typing A.M. and P.M.
Aligning baselines
Allowing white space
Crowding text in a box
Typing numbers
Being consistent
Listings with bullets
Reducing point size of punctuation
Italic type
On the web: Typographic principles on the web: what's different and what's not
Quiz: Make this prose look more professional
Compendium of rules--a checklist
Appendix B
List of most commonly used special characters and accent marks
Chart of every accent mark available and how to type them
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