E-Business 2.0 Roadmap for Success

ISBN-10: 0201721651

ISBN-13: 9780201721652

Edition: 2nd 2001 (Revised)

List price: $74.99 Buy it from $3.00
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In the best-selling first edition of this book, Ravi Kalakota and Marcia Robinson offered breakthrough guidance for establishing successful e-Business infrastructures. Now, less than two years later, they've thoroughly revamped it to reflect the massive changes that have taken place in the rapidly changing e-Business marketplace -- and to give executives an invaluable roadmap to the next stage of their e-Business transformations. Discover why some companies are achieving extraordinary success with e-Business, while others' e-Business initiatives are collapsing -- and master powerful new techniques for executing on e-Business strategy. Like the best-selling first edition, e-Business: Roadmap for Success is grounded in detailed case studies, and in the authors' extensive experience in implementing enterprise e-business initiatives.
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Book details

List price: $74.99
Edition: 2nd
Copyright year: 2001
Publisher: Addison Wesley Professional
Publication date: 12/1/2000
Binding: Paperback
Pages: 544
Size: 7.00" wide x 8.75" long x 1.00" tall
Weight: 1.738
Language: English

Moving from e-Commerce to e-Business
Spotting e-Business Trends
Digitizing the Business: e-Business Patterns
Thinking e-Business Design: More Than Technology
Constructing the e-Business Architecture: Enterprise Apps
Integrating Processes to Build Relationships: Customer Relationship Management
Transforming Customer Contact into Revenue: Selling-Chain Management
Building the e-Business Backbone: Enterprise Resource Planning
Implementing Supply Chain Management and e-Fulfillment
Demystifying e-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges
Business Intelligence: The Next Generation of Knowledge Management
Developing the e-Business Design: Strategy Formulation
Translating e-Business Strategy into Action: e-Blueprint Formulation
Mobilizing the Organization: Tactical Execution
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