Making Business Decisions Real Cases from Real Companies

ISBN-10: 0201592819

ISBN-13: 9780201592818

Edition: 1994

Authors: Frances Boyd

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Book details

Copyright year: 1994
Publisher: Longman Publishing Group
Binding: Hardcover
Pages: 163
Size: 8.25" wide x 10.25" long x 0.50" tall
Weight: 0.792
Language: English

Kentucky Fried Chicken Corporation
Adapting to the Japanese Market
Product: Fast-Food Restaurants
Themes: Franchising; Marketing Internationally
Writing: Business Proposal (Introductory Lesson)
Johnson & Johnson Consumer Products, Inc
Making Ethical Decisions in Business
Product: Pharmaceuticals
Themes: Crisis Management: Public Relations; Ethics in Business
Writing: Business Letter (Introductory Lesson)
Ben & Jerry's Homemade, Inc
Developing a Compensation Policy
Product: Ice Cream
Themes: Employer-Employee Relations; Socially Responsible Business
Writing: Interoffice Letter (Introductory Lesson)
Levi Strauss & Co
Applying Market Research to New Product Development
Product: Clothing
Themes: Market Research; Saving a Failing Product
Writing: Interoffice Letter
Stew Leonard's Dairy Store
Satisfying the Supermarket Customer
Product: Groceries
Themes: Retail Sales; Listening to the Customer
Writing: Business Letter; Suggestions
Airbus Industry and the Boeing Company
Negotiating International Trade Agreements
Product: Airplanes
Themes: Government/Industry Relations; International Trade
Writing: Interoffice Letter
Kidselebration, Inc
Expanding a Small Children's Products Business
Product: Children's Music Tapes
Themes: Copyrights and Trademarks; Creating New Products and Markets
Writing: Business Letter
Akzo n.v.Responding to Environmental Concerns in Europe
Product: Chemicals, Paints, Fibers, and Pharmaceuticals
Themes: Environmental Regulation; Balancing Profits and Environmental Protection
Writing: Business Letter
Perdue Farms, Inc
Designing an Advertising Campaign
Product: Poultry
Themes: Cultural Elements in Advertising
Designing Effective Advertisements
Writing: Storyboard
Crosby Valve & Cage Company
Choosing a Latin American Manufacturing Base
Product: Valves for Steam, Gas, and Liquids
Themes: Cultural Elements in Advertising
Designing Effective Advertisements
Writing: Storyboard
Answer Key for Reviewing Background Information and Vocabulary
Information for Exercise 5 Paired Activities
Negotiating Strategies
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