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| Introduction | |
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| Start at the End | |
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| Know Where You're Going | |
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| What are the questions? | |
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| When to ask questions | |
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| What kind of job is it? What's the size of the paper? How many pieces of paper? Working with signatures | |
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| Imposition | |
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| How many folds? How many copies? How many colors? Any graphics? What kind of paper? Color | |
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| Coating | |
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| Finishes | |
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| Weight | |
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| Other paper considerations | |
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| What holds it together? | |
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| Office bindings | |
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| Professional bindings | |
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| Who's printing it? | |
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| Is a publication printing your ad? Goal list | |
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| Print information | |
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| The Basics of Desktop Printing | |
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| General printer considerations. | |
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| Resolution | |
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| Paper size | |
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| Print area | |
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| Speed | |
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| Cost of goods | |
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| Fonts | |
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| RAM | |
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| Networks | |
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| What about PostScript? | |
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| PostScript printers | |
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| Non-PostScript printers | |
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| Who needs PostScript? Printing PostScript fonts and images to non-PostScript printers | |
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| Ink-jet printers | |
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| What is an ink-jet printer? Resolution of ink-jet printers | |
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| Monochrome ink-jet printers | |
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| Color ink-jet printers | |
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| Advantages of ink-jet printers | |
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| Disadvantages of ink-jet printers | |
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| High-end ink-jet printers | |
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| Laser printers | |
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| What is a laser printer? Resolution of laser printers | |
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| Monochrome laser printers | |
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| Color laser printers | |
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| Multifunction laser printers | |
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| Advantages of laser printers | |
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| Disadvantages of laser printers | |
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| High-end digital printers | |
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| Laser printers as imagesetters | |
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| How to use a laser printer as an imagesetter | |
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| Dye-sub printers | |
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| What is a dye-sub printer? | |
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| Resolution of dye-sub printers | |
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| Advantages of dye-sub printers | |
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| Disadvantages of dye-sub printers | |
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| Who needs a dye-sub printer? Thermal wax printers | |
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| Resolution of thermal wax printers | |
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| Advantages of thermal wax printers | |
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| Disadvantages of thermal wax printers | |
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| Specialty printers | |
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| Fax machines | |
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| What is a fax machine? | |
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| Computer fax machines | |
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| Designing your fax letter | |
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| The Basics of Commercial Printing | |
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| Professional copy shops | |
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| Small print shops, or presses | |
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| National commercial print shops | |
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| To copy or to print? | |
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| Printing press | |
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| Copy machine | |
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| The different printing processes | |
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| Letterpress | |
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| Flexography | |
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| Gravure | |
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| Steel-die engraving | |
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| Thermography | |
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| Offset lithography | |
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| Screen printing | |
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| Collotype (screenless printing) | |
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| Digital color printing | |
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| Direct-to-plate | |
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| How to find a print shop | |
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| What to bring to the appointment | |
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| For those on a budget | |
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| What is the computer doing? | |
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| Different Types of Computer Applications | |
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| Choose your software | |
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| Word processing applications | |
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| Spreadsheet applications | |
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| Presentation programs | |
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| Image editing programs | |
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| Vector drawing programs | |
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| Page layout programs | |
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| Text features | |
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| Graphic features | |
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| Fonts typefaces) | |
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| Computer Color Modes | |
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| Bit depth..Wanna know the math? (if you don't, skip this) | |
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| Bit depth and file size | |
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| Bitmap mode | |
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| Threshold | |
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| Grayscale mode | |
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| What to scan as grayscale | |
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| RGB mode | |
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| Choosing colors in RGB | |
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| CMYK mode | |
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| Choosing colors in cmyk | |
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| Which modes for scanning and working? | |
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| Index mode | |
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| Guide to color modes | |
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| Color mode and depth chart | |
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| Raster Images and Resolutions | |
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| Important information before you begin | |
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| Monitor resolution vs | |
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| Printer resolution | |
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| Raster (dots) vs | |
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| Vector (lines) | |
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| Resolution on ink-jet printers | |
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| Resolution on other non-laser printers | |
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| Understanding pixels | |
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| Pixels and bit depth | |
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| Pixels and print resolution | |
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| Pixels per inch and the monitor display | |
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| Print resolution for 1-bit raster images | |
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| Laser printer resolution for 1-bit raster images | |
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| Imagesetter resolution for 1-bit raster images | |
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| Print resolution for grayscale or color images | |
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| Understanding linescreen (lpi) | |
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| Linescreen specifications | |
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| Linescreen and resolution | |
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| Are you confused? Breaking the linescreen and resolution rules | |
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| How to find the linescreen | |
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| Linescreen and resolution chart | |
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| Halftone screen | |
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| Overriding automatic halftones | |
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| Halftone screen patterns | |
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| Changing resolution | |
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| Stretching pixels | |
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| Adding pixels from thin air | |
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| Enlarging raster images | |
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| Reducing raster images | |
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| Maintaining dimensions, but reducing resolution | |
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| Can you have too much resolution? Low-resolution placeholders | |
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| Why low resolution? | |
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| Why 75 ppi? | |
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| Vector Images | |
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| Types of vector art | |
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| Advantages of vector art | |
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| Resolution | |
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| Easily modified | |
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| Smaller file sizes | |
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| Challenges of vector art | |
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| Screen preview | |
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| Printing to non-PostScript printers | |
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| Learning curve | |
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| Image limitations | |
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| Transparent and opaque shapes in vector art | |
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| File Formats | |
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| Native file formats | |
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| Non-native file formats | |
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| Exporting or saving as non-native file formats | |
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| Importing and opening non-native file formats | |
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| TIFF files | |
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| Scanning as tiff | |
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| TIFF byte order | |
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| LZW compression | |
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| EPS files (vector) | |
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| EPS files (raster) | |
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| EPS Preview options | |
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| EPS encoding | |
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| Halftone screen | |
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| Transfer Function..DCS files | |
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| PICT files (Macintosh) | |
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| Photoshop PICTs | |
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| BMP files (Windows) | |
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| WMF files (Windows) | |
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| GIF files | |
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| PNG files | |
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| JPEG files | |
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| JPEG compression | |
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| PDF files | |
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| PostScript files, or print-to-disk | |
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| Which format to choose? | |
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| The World of Color | |
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| Process Color Printing | |
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| What are process colors? | |
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| Process color chart | |
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| Defining process colors | |
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| CMYK colors only in a CMYK job! | |
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| What are separations? | |
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| Channels and plates | |
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| What color are separations? | |
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| See for yourself! | |
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| Color dot screens | |
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| Moiré patterns | |
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| Avoid moiré patterns | |
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| Choosing screen angles | |
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| Tints of process colors | |
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| Adding up the inks | |
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| The color "registration" | |
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| Multi-inks | |
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| Spot Colors and Duotones | |
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| What are spot colors? | |
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| Saving money | |
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| Color matching | |
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| Metallic effects | |
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| Fluorescent effects | |
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| Varnish | |
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| What is "PANTONE"? | |
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| Long, long ago | |
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| Color matching | |
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| Other spot color companies | |
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| Using spot color guides | |
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| Use a guide, not the screen | |
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| Spot color effects | |
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| Tints | |
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| Mixing spot colors using overprinting | |
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| Colorizing photos | |
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| Spotting spot colors | |
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| Spot color screen angles | |
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| Duotones | |
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| Duotones in Photoshop | |
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| Fake duotones | |
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| Let's look at the process | |
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| Defining a spot color | |
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| Coordinating spot colors | |
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| Choosing a final PANTONE color | |
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| Specifying the Number of Colors | |
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| Number of colors on a printing press | |
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| One-color printing | |
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| Two-color printing | |
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| Three-color printing | |
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| Four-color printing | |
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| Six-color printing | |
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| High-fidelity printing | |
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| Paper separations | |
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| Scanners and Scanning | |
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| Principles of scanners | |
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| Scans use RGB | |
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| Original images | |
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| Bit-depth | |
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| Scanner resolution | |
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| Types of scanners | |
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| Hand-held and sheet-fed scanners | |
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| Flatbed scanners | |
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| Slide scanners | |
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| Drum scanners | |
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| Preparing to scan | |
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| Scanner software | |
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| Setting the resolution | |
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| Color mode | |
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| Scaling during scanning | |
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| Sharpening | |
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| Contrast and color controls | |
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| Scanning printed artwork | |
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| Scanning printed line art | |
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| Scanning colored line art | |
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| Scanning printed grayscale art | |
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| Scanning printed color art | |
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| Descreening printed art | |
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| A legal note about scanning | |
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| Digital Cameras and Kodak Photo CD | |
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| Types of digital cameras | |
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| Linear or static array | |
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| Studio digital camera backs | |
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| Single lens reflex digital cameras | |
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| Consumer digital cameras | |
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| Resolution of digital cameras | |
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| Studio resolutions | |
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| Professional resolutions | |
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| Consumer resolutions | |
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| Color | |
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| File type and compression | |
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| A word about FlashPix | |
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| Using consumer digital cameras | |
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| Kodak Photo CD | |
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| How to create a Photo CD | |
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| Photo CD resolutions | |
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| Stock Photos and Clip Art | |
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| History of stock photos and clip art | |
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| How to get them | |
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| Comp images | |
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| Stock photo formats | |
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| What type of scan? Stock photo resolutions | |
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| What color mode? Index color stock photos | |
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| CMYK stock photos | |
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| Clipping paths | |
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| Clip art | |
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| File formats | |
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| Complete objects | |
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| Nested groups | |
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| Legal stuff | |
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| License agreement | |
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| Model releases | |
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| Fonts and Outlines | |
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| Font formats | |
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| PostScript Type 1 fonts | |
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| TrueType fonts | |
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| Adobe Type Manager (ATM) | |
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| Multiple Masters | |
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| Styling fonts | |
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| Why styling fonts doesn't always work | |
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| So this is the real-life rule | |
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| Shadow and Outline styles | |
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| Don't color small text | |
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| Hairlines | |
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| Scaling vector lines | |
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| Vector fills as lines | |
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| Converting text to paths | |
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| This is the bottom line rule | |
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| But Getting Your Work Printed | |
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| High-Resolution Output | |
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| What is a service bureau? | |
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| Coordinating between the service bureau and the print shop | |
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| Output specifications | |
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| How to find a service bureau | |
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| What to send the service bureau | |
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| Save/collect for output | |
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| The disk for the service bureau | |
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| Trapping | |
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| Imposing your files | |
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| Workflow options | |
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| How the job might progress | |
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| Two possibilities | |
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| Sending Acrobat files (pdf) for output | |
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| Sending output for an advertisement | |
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| Output Specifications | |
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| Filling out the form | |
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| Client information | |
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| Delivery information | |
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| File/disk information | |
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| Turnaround information | |
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| Font information | |
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| Page range (Output All Pages) | |
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| Output media | |
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| Film specifications | |
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| Positive or negative | |
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| Emulsion up or down | |
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| Printer's marks | |
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| Crop marks | |
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| Registration marks | |
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| Color bars | |
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| Resolution (dpi) | |
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| Linescreen (lpi) | |
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| Color separation plates | |
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| Color proofs | |
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| Other information | |
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| Copyright information | |
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| Trapping | |
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| What is it and why do it? | |
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| Color knockouts | |
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| Trapping the color | |
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| Spreads and chokes | |
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| What do you do? | |
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| Avoid trapping | |
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| Keep colors apart | |
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| Overprint | |
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| Use common plates | |
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| Should you trap? | |
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| Proofing Your Job | |
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| Monitor proofing | |
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| Proofs of text and vector images | |
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| Paper separations | |
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| Digital color proofs | |
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| Overlay proofs | |
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| Blueline proofs | |
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| Laminate proofs | |
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| Press proofs and press checks | |
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| Proofing direct-to-plate | |
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| Fixing film and plates | |
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| And after it's printed? | |
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| Preflight Checklist | |
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| Document reports | |
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| Preflight software | |
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| Your preflight checklist | |
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| Materials to be sent | |
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| Page layout file | |
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| Colors | |
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| Placed or inserted images | |
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| Text and fonts | |
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| Optional items | |
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| To the print shop! | |
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| Quizzes and Projects | |
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| Desktop Printing | |
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| Commercial Printing | |
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| Computer Applications | |
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| Computer Color Modes | |
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| Raster Images and Resolution | |
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| File Formats | |
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| Process Color Printing | |
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| Spot Color Printing | |
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| Number of Colors | |
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| Scanners and Scanning | |
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| Digital Cameras and Photo CD | |
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| Stock Photos and Clip Art | |
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| Fonts and Outlines | |
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| High-Resolution Output | |
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| Trapping | |
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| Proofing | |
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| Just the beginning | |
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| Resources | |
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| Books | |
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| Agfa publications | |
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| Booklets | |
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| CD-ROM Publications | |
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| Magazines and newsletters | |
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| Seminars | |
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| Web resources | |
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| Answers | |
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| Index | |