Converging Media 2013-2014 Update A New Introduction to Mass Communication

Name: Converging Media 2013-2014 Update A New Introduction to Mass Communication
Price: 6.75 USD
Availability: InStock
ISBN: 9780199859931

ISBN-10: 0199859930

ISBN-13: 9780199859931

Edition: 3rd 2012

Authors: John V. Pavlik, Shawn McIntosh

List price: $97.95

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Description:

This is a revision of an introduction to mass communication text that uses the technologies we employ every day to explain our current media environment and predict how it might change. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media - print, visual, and audio - relates to and influences the others. This enables students to see the inextricable and dynamic relationship between new media and traditional media formats.We reviewed the current edition of Converging Media. In response to these reviews, the authors have decided to shift the chapter on ethics nearer the chapter on law while still maintaining an early introduction to the…

Book details

List price: $97.95
Edition: 3rd
Copyright year: 2012
Publisher: Oxford University Press, Incorporated
Publication date: 12/16/2011
Binding: Paperback
Pages: 544
Size: 10.90" wide x 8.50" long x 0.90" tall
Weight: 2.486
Language: English




The Changing Media Landscape



Transformation



Digital Literacy



Mass Communication Formats



Print



Audio



Visual



How Digital Media Are Changing Our World



Overload



Networks



Social Media



Media Perspectives



Journalism



Entertainment



Advertising and Public Relations



Media and Society



Theory



Ethics



Law



Politics