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| About the Authors | |
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| Acknowledgments | |
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| Introduction | |
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| The Trade Secrets of Boutique Hotels | |
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| Should You Be Reading This Book? | |
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| The Scandalous Structure of This Book | |
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| The Basics | |
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| Trade Secrets-The Basics | |
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| Apache Helicopter Airstrikes and Lady Gaga | |
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| An Introduction to Trade Secrets | |
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| Trade Secrets-Definition and Four Famous Examples | |
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| Information | |
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| Secrecy | |
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| Value | |
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| Reasonable Efforts | |
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| Trade Secret Theft: Defining "Misappropriation" | |
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| Remedies for Trade Secret Misappropriation | |
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| Nonmonetary Relief | |
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| Monetary Relief | |
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| Criminal Trade Secret Law | |
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| Trade Secrets vs. Patents: When Trade Secrets Are the Best Strategy and When They're Not | |
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| Summarizing Trade Secret Law | |
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| Trade Secrets in Context: Why Trade Secrets Are Increasingly Important to Businesses, Employees, and the Economy | |
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| The Customer List in the Age of Google, LinkedIn, and Facebook | |
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| The Evolving Technologies, Social Norms, Politics, Economics, and Dozens of Other Factors That Shape the Use and Misuse of Trade Secrets | |
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| Trade Secrets Were Slow to Develop, Quick to Proliferate | |
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| New Technology | |
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| Employee Mobility and Attitudes | |
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| Increasing Value | |
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| The Flexible (and Expanding) Scope of Trade Secret Law | |
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| The Future of Trade Secrets | |
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| Four Keys to a Successful Trade Secret Strategy | |
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| Key No. 1: How to Recruit, Hire, Train, and Terminate Employees | |
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| Mr. Chang�s $200 Million "Resignation" | |
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| Employees Are the Primary Source of Trade Secret Misappropriation | |
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| How to Recruit and Hire Employees | |
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| Vet Applicants with an Eye Toward Trade Secret Protection | |
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| Agreements with Incoming Employees | |
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| Hiring from Competitors | |
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| How to Train Employees | |
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| How to Terminate Employees | |
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| An Argument Against Doing Nothing | |
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| How to Avoid a $200 Million Resignation | |
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| Key No. 2: Information Security | |
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| Founder of Alpha Mining Systems: "I was like the husband whose wife was getting it on the side" | |
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| The Right and Wrong Lessons from the Tale of Alpha�s Plundering | |
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| One Size Does Not Fit All | |
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| Basic Protections for Information | |
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| Limit Access to Information to Only Those Who Need It | |
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| Place Legends on Documents and Files | |
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| Implement an Information Tracking System | |
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| Dispose of Information Properly | |
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| Regulate Information That Must Leave the Company | |
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| Encourage Reporting of Violations and Investigate and Punish Violations | |
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| Basic Protections for Electronic Information | |
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| Non-memorialized Data | |
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| Rules for Receiving Trade Secrets from Outsiders | |
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| Government Liaisons | |
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| Information Security Should Not Be Static | |
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| Key No. 3: Physical Security | |
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| A Business Feud Turns Toxic | |
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| The Non-digital World of Break-Ins and Dumpster Diving | |
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| Securing Physical Confidential Information and the Facilities That House Such Information | |
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| Be Wary of Visitors | |
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| A Closing Note About Employee Resistance | |
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| Key No. 4: Agreements to Protect Trade Secrets | |
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| Dampening the Aloha Spirit | |
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| The Importance of Written Agreements | |
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| Confidentiality and Invention Assignment Agreements with Employees | |
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| Confidentiality Agreements with Outsiders | |
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| Parties That Refuse to Sign Confidentiality Agreements | |
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| Noncompetition and Nonsolicitation Agreements | |
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| Confidentiality Agreements Protect Against Most Threats | |
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| Trade Secrets in Practice | |
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| Investigating Suspected Trade Secret Theft | |
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| Informix to Commuting Oracle Employees: "Caution: Dinosaur Crossing" | |
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| Avoiding Informix's Fate | |
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| Act Immediately in Response to Suspected Trade Secret Misappropriation | |
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| Attorneys Should Direct the Investigation | |
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| Conducting a Trade Secret Investigation | |
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| Gathering Information | |
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| Interviews | |
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| Monitoring | |
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| The Investigation Is Over. Now What? | |
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| Do Nothing | |
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| Fix the Leak | |
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| Talk to the Alleged Misappropriator | |
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| Send Letters | |
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| Alternative Dispute Resolution | |
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| File a Civil Lawsuit | |
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| Notify Law Enforcement | |
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| Look First, Leap Second | |
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| Knowing What You've Got and Whether You're Doing Enough to Protect It: A Trade Secret Audit | |
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| An "Information Addict" Misappropriates $400 Million in DuPont�s Trade Secrets | |
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| A Trade Secret Audit Defined | |
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| To Audit, or Not to Audit? | |
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| The Audit Team | |
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| The Content of a Trade Secret Audit: Identifying the Company's Trade Secrets, Their Location, Their Value, and What Is Being Done to Protect Them | |
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| The Audit Report | |
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| Acting on the Audit Report | |
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| Audit, Report, Then Repeat (a Few Years Later) | |
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| Trade Secret Litigation: What to Expect When You're Litigating | |
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| Night Raids and an Accidental "Confession" in the Case That Wouldn't Die | |
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| Working with Counsel | |
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| Early Decisions in Trade Secret Litigation | |
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| Important Trade Secret Litigation Lessons If You Are the Victim | |
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| Don't Pretend Everything Is a Trade Secret | |
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| Coordinate Litigation Strategy with Non-litigation Conduct | |
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| Expect the Accused to Go on the Offensive | |
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| Consider the Impact on Customers, Suppliers, and Other Stakeholders | |
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| Identify and Remember Your Goals | |
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| Important Trade Secret Litigation Lessons If You Are the Accused | |
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| Don't Make the Situation Worse | |
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| It Will Not Go Away Because You Ignore It | |
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| Don't Allow the Plaintiff to Rely on Vague Descriptions of Its Trade Secrets | |
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| Conduct Your Own Investigation | |
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| Don't Wait to Take Appropriate Action-Be Proactive | |
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| The Company That Ignores Trade Secrets Does So at Its Peril | |
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| Appendix A-List of Case Studies | |
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| Notes | |
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| Index | |