Hybrid Media System Politics and Power

ISBN-10: 0199759480

ISBN-13: 9780199759484

Edition: 2013

Authors: Andrew Chadwick

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The diffusion and rapid evolution of new communication technologies has completely reshaped media and politics. But who are the new power players? Written by a leading scholar in the field, The Hybrid Media System is a sweeping and compelling new theory of how political communication nowworks.The new media system is increasingly defined by organizations, groups, and individuals who are best able to blend old and new within what Andrew Chadwick terms a hybrid system. Those who are best able to create, tap, and steer information to suit their goals are, in turn, able to modify, enable, anddisable the power of others between a range of older and newer media. Chadwick looks at news making in all of its contemporary "professional" and "amateur" forms, from parties and election campaigns, to activist movements, and government communication. He weaves in compelling ethnographic material from American presidential campaigns to WikiLeaks, and from live primeministerial debates to hotly-contested political scandals. The end result of this wide-ranging book is a map of the emerging balance of power between older and newer media technologies, genres, norms, behaviors, and organizational forms. Chadwick argues that hybrid thinking rejects simpledichotomies, and he reveals how older and newer media logics in the fields of media and politics blend, overlap, intermesh, and coevolve.Political communication has entered a new era. This book reveals how the clash of older and newer media logics is causing chaos and disintegration but also surprising new patterns of order and integration.
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Book details

List price: $30.95
Copyright year: 2013
Publisher: Oxford University Press
Publication date: 8/7/2013
Binding: Paperback
Pages: 272
Size: 6.25" wide x 9.50" long x 0.75" tall
Weight: 0.814
Language: English

An Ontology of Hybridity
All Media Systems Have Been Hybrid
The Contemporary Contexts of Hybridity
The Political Information Cycle
Power, Interdependence, and Hybridity in the Construction of Political News: Understanding WikiLeaks
Symphonic Consonance in Campaign Communication: Reinterpreting Obama for America
Systemic Hybridity in the Mediation of the American Presidential Campaign
Hybrid Norms in News and Journalism
Hybrid Norms in Activism, Parties, and Government
Conclusion: Politics and Power in the Hybrid Media System
List of Interviews
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