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Cross-Cultural Technology Design Creating Culture-Sensitive Technology for Local Users

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ISBN-10: 0199744769

ISBN-13: 9780199744763

Edition: 2012

Authors: Huatong Sun

List price: $36.99
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Description:

The demand and opportunity for cross-cultural technology design is rapidly rising due to globalization. However, all too often resulting technologies are technically usable, yet cannot be immediately put to meaningful use by users in their local, concrete contexts. Support for concrete user activities is frequently missing in design, as support for decontextualized actions is typically the focus of design. Sun examines this disconnect between action and meaning in cross-cultural technology design and presents an innovative framework, Culturally Localized User Experience (CLUE), to tackle this problem. Incorporating key concepts and methods from activity theory, British cultural studies, and rhetorical genre theory, the CLUE approach integrates action and meaning through a dialogical, cyclical design process to design technology that engages local users within culturally meaningful social practices.Illustrated with five in-depth case studies of mobile text messaging use by college students and young professionals in American and Chinese contexts spanning years, Sun demonstrates that a technology created for culturally localized user experience mediates both instrumental practices and social meanings. She calls for a change in cross-cultural design practices from simply applying cultural conventions in design to engaging with social affordances based on a rich understanding of meaningful contextualized activity. Meanwhile, the vivid user stories at sites of technology-in-use show the power of "user localization" in connecting design and use, which Sun believes is essential for the success of an emerging technology like mobile messaging in an era of participatory culture.This book will be of interest to researchers, students, practitioners, and anyone who wants to create culture-sensitive technology in this increasingly globalized world that requires advanced strategies and techniques for culturally localized, participatory design.
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Book details

List price: $36.99
Copyright year: 2012
Publisher: Oxford University Press, Incorporated
Publication date: 3/15/2012
Binding: Hardcover
Pages: 352
Size: 6.50" wide x 9.75" long x 1.25" tall
Weight: 1.298
Language: English

Grounding
Approaching Culture in Cross-Cultural Technology Design
User Experience in Global Context
Integrating Action and Meaning in Cross-Cultural Design
CLUE as a Framework for Cross-Cultural User Experience Research
Experiences
Sophie's Story: New Chocolate at Work
Lili's Story: Pure Water in Social Network
Brian's Story: Conversations Carried through My Fingers
Mei's Story: "Idioms Solitaire" Between Sports Fans
Emma's Story: More than a Nice Gesture in a Technology-Mediated Life
Implications
Culturally Localized User Experience as Situated and Constructed
Future Directions
Appendix A
Appendix B
Appendix C
Notes
References