Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands

ISBN-10: 0199655855

ISBN-13: 9780199655854

Edition: 2012

Authors: Douglas Holt, Douglas Cameron

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Book details

Copyright year: 2012
Publisher: Oxford University Press
Publication date: 8/23/2012
Binding: Paperback
Pages: 416
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.562
Language: English

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