Innovation: a Very Short Introduction

Name: Innovation: a Very Short Introduction
Price: 8.34 USD
Availability: InStock
ISBN: 9780199568901

ISBN-10: 0199568901

ISBN-13: 9780199568901

Edition: 2010

Authors: Mark Dodgson, David Gann

List price: $7.99

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What is innovation? How is innovation used in business? How can we use it to succeed?Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation.This Very…

Book details

List price: $7.99
Copyright year: 2010
Publisher: Oxford University Press
Publication date: 7/11/2018
Binding: Paperback
Pages: 144
Size: 6.80" wide x 4.40" long x 0.40" tall
Weight: 0.286
Language: English



Preface


List of illustrations



Josiah Wedgwood: the world's greatest innovator



Joseph Schumpeter's gales of creative destruction



London's wobbly bridge: learning from failure



Stephanie Kwolek's new polymer: from labs to riches



Thomas Edison's organizational genius



Building a smarter planet?


References


Further reading


Index