International Business Challenges and Choices
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What is international business? How much risk is involved in trading across borders? Why is corporate social responsibility important? What impact has the credit crunch of 2008 had on international business? How does a coffee bean grown in Brazil become an espresso sold in Europe? In today's increasingly connected world, international business plays an integral role in day-to-day life. This introductory textbook offers a refreshingly critical approach to international business, examining both good and bad practice and encouraging readers to question and challenge classic assumptions and theories. Drawing on a range of vivid case examples and insights from small businesses to large multinational companies, readers are provided with a realistic depiction of the challenges and opportunities international business can present. Importantly, this book adopts a truly international approach and includes an abundance of examples from countries across the globe, particularly Brazil, Russia, India and China. Online Resource Centre and DVDFor lecturers: DVD featuring video clips of international business practitioners from the textbookInstructor's manual Additional case studiesTest-bank of questionsSeminar and discussion questionsIdeas for oral presentationsProject tasksPowerPoint slidesAdditional content, carefully integrated with the textbook, to expand students' knowledgeCase study questions and indicative answersFor students:Interactive MapOnline glossary of termsGuidance on critical skills thinkingSelf-test multiple-choice questions Key websitesRevision tipsAdditional case studiesAdditional content, carefully integrated with the textbook, to expand students' knowledgeCase study questions and answers
List price: $45.99
Copyright year: 2009
Publisher: Oxford University Press
Publication date: 1/14/2010
Size: 7.50" wide x 10.25" long x 0.75" tall