Playboy and the Making of the Good Life in Modern America

Name: Playboy and the Making of the Good Life in Modern America
Price: 4.74 USD
Availability: InStock
ISBN: 9780195386103

ISBN-10: 0195386108

ISBN-13: 9780195386103

Edition: 2009

Authors: Elizabeth Fraterrigo

List price: $31.95

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Description:

Playboy was more than a magazine filled with pictures of nude women and advice on how to mix the perfect martini. Indeed, the magazine's vision of sexual liberation, high living, and "the good life" came to define mainstream images of postwar life. In exploring the history of America's most widely read and influential men's magazine, Elizabeth Fraterrigo hones in on the values, style, and gender formulations put forth in its pages and how they gained widespread currency in American culture. She shows that for Hugh Hefner, the "good life" meant the freedom to choose a lifestyle, and the one he promoted was the "playboy life," in which expensive goods and sexually available women were…

Book details

List price: $31.95
Copyright year: 2009
Publisher: Oxford University Press, Incorporated
Publication date: 11/5/2009
Binding: Hardcover
Pages: 320
Size: 6.00" wide x 9.30" long x 1.00" tall
Weight: 1.320



Introduction



"We Aren't a 'Family Magazine'": Sex, Gender, and the Family Ideal in Postwar America



"Work Hard and Play Hard, Too": Modern Living and the Morality of the Playboy Life



Pads and Penthouses: Playboy's Urban Answer to Suburbanization



The Ideal (Play) Mate: Gender, the Workplace, and the Single Girl



"For Us It Is the Good Life": The Ascendant Playboy Life



"Casualties of the Lifestyle Revolution": Playboy, the Permissive Society, and Women's Liberation


Epilogue: America's Playboy Culture


Notes


Selected Bibliography


Index