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| Mapping Success | |
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| Today's Musicians Profiled: Success Redefined | |
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| What Does It Take? Part 1 | |
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| The Big Picture | |
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| What Does It Take? Part 2 | |
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| Ten Success Principles | |
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| The Entrepreneurial You | |
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| Project-Based Career Advancement | |
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| Self-Assessment: Where Are You Now? | |
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| Achieving Goals: Getting from Point A to Point B | |
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| Cultivating Your Support Network: Making Connections, Building Community | |
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| What Is Networking? | |
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| Check your Attitude and Intent | |
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| Mapping Your Network | |
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| Mailing Lists | |
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| Performance Invitations | |
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| Elevator Speech | |
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| Good Phone | |
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| Backstage Dos and Don'ts | |
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| How to Work a Room | |
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| Hosting a Brainstorming Party | |
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| Bonus Section: Interpersonal Skills for Ensembles | |
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| Developing Your Image: Creating Promotional Materials that Work | |
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| Who Are You? | |
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| Why Promote Yourself? | |
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| Brand YOU | |
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| What's Your Type? | |
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| Bio Basics | |
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| Photos | |
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| Promo Kits | |
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| Expanding Your Impact: Making Recordings | |
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| Why Record? | |
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| The Recording Industry and You | |
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| The Entrepreneurial Solution | |
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| Legally Yours: Copyright Issues | |
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| Licensing Issues | |
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| What to Record | |
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| How and Where to Record | |
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| Artwork and Graphics | |
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| How Much? Financing Your Recording | |
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| Sales: How to Turn a Profit | |
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| Selling Your Music Online | |
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| Promoting Your Recording | |
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| Getting Reviewed | |
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| Building Your Online Community: Social Networking, the Web, and You | |
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| Social Media and You | |
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| Website Overview | |
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| Site Analysis | |
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| Website Building Basics | |
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| Cultivating Your Fan Base | |
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| Newsletters | |
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| Website Design Tips | |
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| What's on the Menu | |
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| Interlude: Five Fundamental Questions | |
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| Why Are You in Music? | |
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| How Do You Define Success? | |
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| Is Your Thinking Getting in Your Way? | |
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| What Kind of Partnerships Are You Creating? | |
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| How Meaningful Is Your Work? | |
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| Plus: 21 Questions for Young Performers | |
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| Booking Concerts: Artist Management and Self-Management | |
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| The Big Question | |
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| Myths about Artist Management | |
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| How Artist Management Works | |
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| How Not to Get Artist Management | |
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| The Truth about Competitions | |
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| Self-Management: Your Best Bet | |
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| Alternatives to Traditional Management | |
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| Where to Perform | |
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| Effective Programming | |
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| Booking Your Own Concerts | |
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| Negotiating Fees | |
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| Confirmations/Contracts | |
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| Booking a Regional Tour | |
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| Telling Your Story: Attracting Media Attention and Building Audiences | |
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| What Is Newsworthy? | |
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| Attracting an Audience | |
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| Do You Need a Publicist? | |
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| Types of Media Coverage | |
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| Press Releases | |
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| Compiling Your Media List | |
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| Tips on Being Interviewed | |
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| Timeline for Publicizing Your Next Concert | |
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| How to Grow a Career | |
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| Connecting with Audiences: Reaching Out and Reaching In | |
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| What Is Residency Work? | |
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| What Is a Teaching Artist? | |
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| What's in It for You? | |
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| Why Bother? | |
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| What Does Residency Work Encompass? | |
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| Talking to Audiences | |
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| Finding the Right Entry Point | |
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| Structuring Programs | |
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| Designing Programs for Adults, Seniors, and K-12 Audiences | |
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| Getting Hired | |
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| Marketing Your Programs | |
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| Quality Control: Evaluating Programs | |
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| Performing at Your Best | |
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| What Is Peak Performance? | |
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| What Is Stage Presence? | |
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| Managing Performance Anxiety | |
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| Treatment Starts with Self-Assessment | |
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| Interventions and Treatment Methods | |
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| Goal Setting | |
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| Performance Health | |
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| Freelancing for Success | |
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| To Specialize or Not? | |
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| Networking for Referrals | |
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| Researching to Get Work | |
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| Marketing for Freelancers | |
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| Musician Unions: Strength in Numbers | |
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| Negotiating Fees | |
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| Contracts | |
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| Balancing Life: Managing Time and Money | |
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| Time Management | |
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| Managing Projects | |
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| Effective Practice | |
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| Financial Management | |
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| Taxes 101 | |
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| Special Issues for Ensembles | |
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| Funding for Music Projects | |
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| Mapping Your Project | |
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| Researching Grant Opportunities | |
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| Grant Applications | |
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| Fundraising 101 | |
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| The Development Continuum | |
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| Making the Ask | |
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| Fundraising Letters | |
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| Commissioning New Work | |
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| Corporate Sponsorship | |
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| Getting It Together: Your Career, Your Life | |
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| Portfolio Careers | |
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| Transferable Skills: What Musicians Have to Offer | |
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| The Day Job Dilemma: Five Key Considerations | |
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| Teaching Opportunities | |
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| Arts Administration Opportunities and Music Industry Jobs | |
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| Long-Distance Job Search | |
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| Postlude: 5 Career Counseling Secrets Revealed | |
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| Notes | |
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| Index | |