Lend Me Your Ears All You Need to Know about Making Speeches and Presentations

ISBN-10: 0195300750

ISBN-13: 9780195300758

Edition: 2005

List price: $29.99 Buy it from $3.00
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The room darkens and grows hushed, all eyes to the front as the screen comes to life. Eagerly the audience starts to thumb the pages of their handouts, following along breathlessly as the slides go by one after the other... We're not sure what the expected outcome was when PowerPoint first emerged as the industry standard model of presentation, but reality has shown few positive results. Research reveals that there is much about this format that audiences positively dislike, and that the old school rules of classical rhetoric are still as effective as they ever were for maximizing impact. Renowned communications researcher, consultant, and speech coach Max Atkinson presents these findings and more in a groundbreaking and refreshing approach that highlights the secrets of successful communication, and shows how anyone can put these into practice and become an effective speaker or presenter. Topics Include: DT How to win and hold the attention of audiences; DT Using visual aids and PowerPoint more effectively; DT Getting your message across and winning applause; DT Inspiring audiences; DT How to prepare quickly; DT Fact and fiction about body language and non-verbal communication.
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Book details

List price: $29.99
Copyright year: 2005
Publisher: Oxford University Press, Incorporated
Publication date: 11/10/2005
Binding: Paperback
Pages: 384
Size: 5.50" wide x 8.25" long x 1.25" tall
Weight: 0.924
Language: English

Max Atkinson is currently a visiting professor at Henley Management College and runs a consultancy providing training programmes in public speaking and speech writing. He was Paddy Ashdown's speechwriter in 1987, ran workshops for Ronald Reagan's speechwriters and runs workshops for the Royal Shakespeare Company on the art of oratory.

Introduction: Audiences Are Always Right
The Language of Public Speaking
The Battle for Audience Attention: Keeping Listeners Awake and Engaged
Speaking in Private and Speaking in Public: Conversation and Public Speaking
The Sight and Sound of Words: Differences between Writing and Speaking
Part I Exercises
Visual Aids and Verbal Crutches
Reading from Slides and Talking with Chalk: Visuals Ancient and Modern
Showing What You Mean: Visuals for Viewers
Part II Exercises
Winning with Words
The Persuasive Power of Words: The Use of Rhetorical Techniques
Painting Pictures with Words: The Use of Imagery and Anecdotes
Part III Exercises
Putting Principles into Practice
Translating Messages to Increase Impact: Political Speeches and Business Presentations
Putting it all Together: Structure and Preparation
Unaccustomed As You May Be: Making Social and Duty Speeches
Part IV Exercises
Body Language and Speech
Physical Facts and Fiction: Body Language, Movement and Tension
The Power of Speech: Restoring Confidence in the Spoken Word
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