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| Preface | |
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| Permissions | |
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| Introduction | |
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| Building Your Ethical Base | |
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| Influence | |
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| Basic Concepts | |
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| Basic Intentions | |
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| Basic Influences | |
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| Familial | |
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| Experiential | |
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| Generational | |
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| Cultural | |
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| Social Mores | |
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| The Influence of History | |
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| The Influence of Language | |
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| Illustration: "On Trigger Words" | |
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| Perception and Balance | |
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| Illustration: "The Fine Line of Balance" | |
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| Photograph: "Father Holding Son, Who Nearly Drowned" | |
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| Journal Exercise-"Deprogramming Your Influences" | |
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| Responsibility | |
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| Basic Concepts | |
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| Honoring Accountability | |
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| Role Models, Mentors, Icons and Idols | |
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| Broader Responsibilities | |
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| Photograph: "Editors at the Mailbag," Highlights for Children | |
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| Moral Relativism and Absolutes | |
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| First Principles | |
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| Journal Exercise-"You're Absolutely Courageous" | |
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| Truth | |
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| Fonts of Truth | |
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| Objectivity as a Process | |
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| News Process | |
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| Advertising/Public Relations Process | |
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| Truthful Platforms | |
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| Truthful Disclosures | |
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| Visual Judgment Calls | |
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| Photograph: "Grieving Family and Friends" | |
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| Photograph: "Flight Nurse" | |
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| Photograph: "Marine Funeral" | |
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| Photograph: "Couple Kissing" | |
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| Photograph: "Magdalena" | |
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| Photograph: "Lanier" | |
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| A Word About Satire | |
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| Editorial Cartoon: "An Army of One" | |
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| Editorial Cartoon: "NASA" | |
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| Illustration: "Bunny Bio-Behind the Fur, Energizer Bunny" | |
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| Higher Concepts | |
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| Journal Exercise-"Your Highs, Lows and Turning Points" | |
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| Testing Your Ethical Base | |
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| Falsehood | |
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| Basic Concepts | |
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| Categories and Consequences | |
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| A Word About Quote-Making | |
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| Visual Lies | |
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| Photo/Illustration: "Crossing the Line in Photojournalism" | |
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| Questionable Lies | |
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| Journal Exercise-"Just How Truthful Are You?" | |
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| Manipulation | |
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| Basic Concepts | |
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| Brief History of the Hoax | |
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| Categories and Consequences | |
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| Activist Hoax | |
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| Impersonator Hoax | |
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| Personal Hoax | |
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| Political Hoax | |
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| Sensational Hoax | |
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| Stunt Hoax | |
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| Hoaxbusting Methods | |
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| Journal Exercise-"Your Biases, Fears and Convictions" | |
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| Temptation | |
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| Dealing With Temptation | |
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| A Plagiarism Primer | |
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| Detecting Plagiarism | |
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| Dealing With Conflicts of Interest | |
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| New Media Conflicts | |
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| Compassionate Conflicts | |
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| Religious and Familial Conflicts | |
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| Editorial vs. Advertising Conflicts | |
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| Diversity Conflicts | |
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| Visual Conflicts | |
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| Photograph: "Brian" | |
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| Journal Exercise-"Your Own Conflict Resolution" | |
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| Bias | |
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| Exploring Bias | |
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| Exploring Stereotypes | |
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| Dealing With Bias | |
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| Anticipated vs. Received Message | |
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| Journal Exercise-"Taking Stock: Your Personal Bias Barometer" | |
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| Enhancing Your Ethical Base | |
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| Fairness | |
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| The Fairness Process | |
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| Fairness-Related Concepts | |
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| Corrections and Apologies | |
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| Discretion | |
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| Journal Exercise-"Do You or Others Play Fair or Foul?" | |
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| Power | |
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| Power Bases | |
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| Power of the Press vs. Profit | |
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| Censorship vs. Self-Censorship | |
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| Taste vs. Free Expression | |
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| Illustration: "Child's Subliminal Ad" | |
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| Empowerment | |
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| Two Cases of Sexual Harassment | |
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| Compassion | |
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| Photograph: "A Policeman's Torment" | |
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| Photograph: "Floodwaters From Hurricane Katrina" | |
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| Essay: "Ode to New Orleans" | |
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| Photograph: "Roadside Memorial" | |
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| Photograph: "Final Moments" | |
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| Essay: "Lasting Moments" | |
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| Journal Exercise-"Your Path to Empowerment" | |
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| Value Systems | |
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| Personal and Professional Standards | |
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| Creating Codes | |
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| Photograph: "A Sampling of Codes" | |
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| Journal Exercise-"Your Own Code of Ethics" | |
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| Notes | |
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| Bibliography | |
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| Index | |
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| About the Author | |