Debate over Corporate Social Responsibility

ISBN-10: 0195178831

ISBN-13: 9780195178838

Edition: 2007

Authors: Steven K. May, George Cheney, Juliet Roper

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Description:

Should business strive to be socially responsible, and if so, how? The Debate over Corporate Social Responsibility updates and broadens the discussion of these questions by bringing together in one volume a variety of practical and theoretical perspectives on corporate social responsibility. It is perhaps the single most comprehensive volume available on the question of just how "social" business ought to be. The volume includes contributions from the fields ofcommunication, business, law, sociology, political science, economics, accounting, and environmental studies. Moreover, it draws from experiences and examples from around the world, including but not limited to recent corporate scandals and controversies in the U.S. and Europe. A number of the chapters examine closelythe basic assumptions underlying the philosophy of socially responsible business. Other chapters speak to the practical challenges and possibilities for corporate social responsiblilty in the twenty-first century. One of the most distinctive features of the book is its coverage of the very ways that the issue of corporate social responsibility has been defined, shaped, and discussed in the past four decades. That is, the editors and many of the authors are attuned to the persuasive strategiesand formulations used to talk about socially responsible business, and demonstrate why the talk matters. For example, the book offers a careful analysis of how certain values have become associated with the business enterprise and how particular economic and political positions have been establishedby and for business. This book will be of great interest to scholars, business leaders, graduate students, and others interested in the contours of the debate over what role large-scale corporate commerce should take in the future of the industrialized world.
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Book details

List price: $59.00
Copyright year: 2007
Publisher: Oxford University Press, Incorporated
Publication date: 4/12/2007
Binding: Paperback
Pages: 512
Size: 6.75" wide x 9.50" long x 0.95" tall
Weight: 1.848
Language: English

Foreword
Contributors
Overview
Introduction
Why Corporate Social Responsibility: Why Now? How?
A New Generation of Global Corporate Social Responsibility
Progressing from Corporate Social Responsibility to Brand Integrity
Cases and Contexts
Facing Corporate Power
Corporate Citizenship: The Dark-Side Paradoxes of Success
Corporate Social Responsibility in Scandinavia: A Turn Toward the Business Case?
Corporate Social Responsibility in Asia: A Confucian Context
Corporate Social Responsibility and Public Relations: Perceptions and Practices in Singapore
Corporate Social Responsibility in Mexico: An Approximation from the Point of View of Communication
Legal Perspectives
Legal Versus Ethical Arguments: Contexts for Corporate Social Responsibility
Corporate Deception and Fraud: The Case for an Ethical Apologia
Regulation: Government, Business, and the Self in the United States
Can Corporate Personhood Be Socially Responsible?
Economic Perspectives
How to Read Milton Friedman: Corporate Social Responsibility and Today's Capitalisms
Corporate Social Responsibility as Oxymoron: Universalization and Exploitation at Boeing
Toward an Accounting for Sustainability: A New Zealand View
Consumer Activism and Corporate Social Responsibility: How Strong a Connection?
Social Perspectives
Corporate Governance, Corporate Social Responsibility, and Communication
Corporate and Institutional Responses to the Challenge of HIV/AIDS: The Case of South Africa
Business, Society, and Impacts on Indigenous Peoples
Activism, Risk, and Communicational Politics: Nike and the Sweatshop Problem
Environmental Perspectives
Corporate Environmentalism
Greening of Corporations? Eco-talk and the Emerging Social Imaginary of Sustainable Development
Discourses of Sustainability in Today's Public Sphere
Green Marketing and Advertising
Sustainable Development Discourse and the Global Economy: Promoting Responsibility, Containing Change
The Behavior of Corporate Species in Ecosystems and Their Roles in Environmental Change
Commentary on Corporate Social Responsibility: The Contributions of Communication and Other Perspectives
Is Sustainability Sustainable? Corporate Social Responsibility, Sustainable Business, and Management Fashion
Corporate Social Responsibility and Public Policy Making
The Case of the Subaltern Public: A Postcolonial Investigation of Corporate Social Responsibility's (O)Missions
The Discourse of Corporate Social Responsibility: Postmodern Remarks
Corporate Social Responsibility/Corporate Moral Responsibility: Is There a Difference and the Difference It Makes
Index
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