Autos and Progress The Brazilian Search for Modernity
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Description: Autos and Progress studies the automobile as both a tool and a cultural symbol of Brazil's status as a modern "developed" nation. As such it addresses debates on state-making, the role of multi-national corporations in the region, middle-class consumerism, working-class politics, and sports and leisure in the crafting of national identity, among others. Such a study is key for understanding the twentieth century because auto-based transportation became the central facet of Brazilian attempts to gain control over its massive national space. The most obvious expressions of this include the building of Brasilia to be the new, interior national capital, the extensive road building throughout the Amazon in the 1970s, the nation's development of one of the world's leading alternative fuel industries, Brazilian dominance in world Formula One racing, and the fact that the current president, Luiz Inacio Lula da Silva, is a former auto worker and trade union leader. This focus on Brazilians' fascination with automobiles and their reliance on auto production and consumption as keys to their economic and social transformation, explains how Brazil -- which enshrined its belief in science and technology in its national slogan of Order and Progress -- has differentiated itself from other Latin American nations. This embrace of automobility allowed the Brazilian elite to use industrialism and the increased mobility of an auto-based society to attempt to remake the nation's poor into a more homogeneous population. Autos and Progress engages key issues in the Brazil around the meaning and role of race in society and also addresses several classic debates in Brazilian studies about the nature of Brazil's great size and diversity and how they shaped state-making. Autos and Progress unifies Brazilian economics, politics, and culture in the twentieth century. It provides a unique historical context for understanding Brazilian modernism in politics and culture. Moreover, by analyzing the origins of auto-oriented industrialism and consumerism, the book is an economic, cultural and social history of Brazilian attempts to remake the nation into a middle-class democracy. This aspect of the study presents a new interpretation for the rise of Brazil's New Unionism, which was born in Brazil's auto, truck, and bus factories. It also provides important context for understanding the place of the Partido dos Trabalhadores (Workers' Party) in national politics and culture, and the rise of President Luiz Inacio Lula da Silva, a former auto worker.
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Copyright year: 2010
Publisher: Oxford University Press, Incorporated
Publication date: 2/4/2010
Size: 9.10" wide x 6.00" long x 0.70" tall
|First Cars: Curiosities of the Elite|
|The Coming of Tropical Modernity: Automobiles and the Question of Nation|
|Americanism and Fordism: The Search for the Brazilian El Dorado|
|Nationalist Development: Vargas and the Integration of Brazil|
|The Multinational Solution: Juscelino Kubitschek and the National Auto Industry|
|From Technocrats to Democrats: Automobility and Citizenship|
|Epilogue Tropical Modernity in a Globalized Space|