Surviving Transformation Lessons from GM's Surprising Turnaround

Name: Surviving Transformation Lessons from GM's Surprising Turnaround
Price: 68.16 USD
Availability: InStock
ISBN: 9780195171419

ISBN-10: 0195171411

ISBN-13: 9780195171419

Edition: 2004

Authors: Vincent P. Barabba

List price: $90.00

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Description:

How did a major corporation manage to turn itself around while Wall Street and others continued to predict its slow death? The answer may surprise you, and it provides a model for corporate transformation for any company or government agency operating in a world of accelerating change. The company is General Motors, and this book tells how it was able to change the way important decisions were made, leading to resurgence in business across its many product lines. At the beginning of the 1990s, GM was perceived by nearly everyone as falling behind its competitors at an alarming rate. By the beginning of the twenty-first century, though, the company had come storming back with successful new…

Book details

List price: $90.00
Copyright year: 2004
Publisher: Oxford University Press, Incorporated
Publication date: 8/26/2004
Binding: Hardcover
Pages: 280
Size: 9.29" wide x 6.30" long x 0.98" tall
Weight: 1.188
Language: English



Foreword




Setting the Scene



Applying the Right Business Design



Creating an Extended Customer Relationship Business



Creating the Business You Want



Transparency and a Dialogue with the Customer



Finding the Right Mix of Business Designs



Listening, Learning, and Leading



Solving the Right Problem the Right Way



Solving a Messy Problem: Changing the Way a Product Portfolio Is Developed



Solving a Divergent-Views Problem: Developing the Right Pickup Truck Portfolio and Getting the Right Engine in the Camaro and Firebird



Solving a Complex Problem: Averting Unintended Consequences



Applying What You Have Learned: Restoring an Existing Brand and Establishing a New One



Marketing as a State of Mind



Understanding the System in Which the Enterprise System Operates



Challenging Our Critical Assumptions



Leveraging Knowledge Across the Enterprise



Combining Imagination and Market Knowledge



Creating the Right Business Design in the Face of Uncertainty



Starting with Your Destination


Notes


Index