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| How to Use This Book | |
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| Introduction: Can Virtue Be Taught? | |
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| Down from the Mountaintop | |
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| Back to the Mountain: Living Our Values | |
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| Why Virtue Is Necessary | |
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| An Aristotelian Approach to Business | |
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| How Not to Think About Business: Myths and Metaphors | |
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| Marketing 101 | |
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| The Language of Dehumanization | |
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| Attila the Hun and Other Business Heroes | |
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| "Better Fear Than Love" | |
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| Masters of the Universe | |
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| Metaphors of Mayhem, Visions of Civility | |
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| "It's a Jungle Out There!" | |
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| "Business as a Battlefield" | |
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| "An Efficient Money-Making Machine" | |
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| "The Information Revolution" | |
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| "The Game of Business" | |
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| Competition and Cowboy Capitalism | |
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| The Myth of the Entrepreneur | |
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| Abstract Greed | |
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| The Myth of the Profit Motive | |
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| The Myth of Altruism | |
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| A Better Way to Think About Business: The Meaning of Integrity | |
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| The Virtues of Free Enterprise | |
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| The Meaning of Integrity | |
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| Without Integrity: The Hypocrite, the Opportunist, and the Chameleon | |
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| Revisioning the Corporation: The Company as Community | |
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| The Corporation as Citizen | |
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| The Virtues of a Corporate Culture | |
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| Corporate Codes of Ethics: What Are They For? | |
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| Business as a Profession | |
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| Business, Merit, and Excellence | |
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| The Meaning of Leadership | |
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| Being and Doing: The Nature of the Virtues | |
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| A Catalog of Business Virtues | |
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| Ability | |
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| Acceptance | |
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| Ambition | |
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| Amiability (Friendliness) | |
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| Articulateness | |
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| Attentiveness | |
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| Autonomy | |
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| Caring | |
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| Charisma | |
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| Compassion | |
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| Competitiveness | |
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| Contentment | |
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| Cool-Headedness | |
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| Cooperativeness (Teamwork) | |
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| Courage | |
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| Creativity (Imagination) | |
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| Determination (Persistence, "Stick-to-itiveness") | |
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| Entrepreneurship | |
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| Fairness | |
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| Generosity | |
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| Graciousness | |
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| Gratitude (see Humility) | |
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| Heroism | |
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| Honesty | |
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| Honor (Pride) | |
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| Humility | |
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| Humor | |
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| Independence (the "Outlaw") | |
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| Integrity | |
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| Justice | |
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| Loyalty | |
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| Passion | |
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| Pride (see Honor) | |
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| Prudence | |
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| Responsibility | |
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| Saintliness | |
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| Shame (a "quasi-virtue") | |
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| Spirit (Spirituality) | |
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| Style | |
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| Tolerance | |
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| Toughness | |
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| Trust | |
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| Trustworthiness | |
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| Wittiness | |
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| Zeal (Enthusiasm) | |
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| Putting It All Together: Ethical Styles | |
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| Conclusion: Looking Forward to Integrity | |
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| References and Recommended Reading | |
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| Notes | |
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| Index | |