Modern Competitive Analysis
Edition: 3rd 1999 (Revised)
List price: $99.95
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Description: This book shows that combining a sound understanding of economic and managerial principles can make a striking difference in the quality of the strategic planning of an organization and provide guidelines for effective corporate strategies. Covering new and important areas in economics not treated in other management and strategic planning books, Modern Competitive Analysis is a fundamental resource to the managers of today and tomorrow. The Third Edition includes new material in game theory, added value analysis and strategic intent. Examples are drawn from modern network industries and more attention is paid to newly deregulated markets.
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All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.
List price: $99.95
Copyright year: 1999
Publisher: Oxford University Press, Incorporated
Publication date: 3/25/1999
Size: 6.75" wide x 9.75" long x 1.25" tall
|The Competitive Environment|
|Understanding the Impediments to Entry|
|Groups Within Industries|
|Competing in Global Markets|
|Inside the Organization|
|Competing for Advantage|
|Setting and Implementing Goals|
|Organizational Design and Strategic Planning|
|Mergers, Acquisitions, and Strategic Alliances|
|Understanding Rivalry: Game Theory|
|Product Positioning and Strategic Marketing|
|Competitive Research & Development and Innovation|
|The Planning Process|
|The Strategic Planning Process|
|Some Case Suggestions|
|Financial Ratio Analysis|
|Using Statistics to Determine Advantage|
|A Discussion of Portfolio Techniques|