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| Preface to the Seventh Edition | |
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| Preface to the First Edition | |
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| "Television and the Present Climate of Criticism" | |
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| History | |
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| "'Too Many Kids and Old Ladies': Quality Demographics and 1960s U.S. Television" | |
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| "Negotiating Civil Rights in Prime Time: A Production and Reception History of CBS's East Side/West Side" | |
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| "Innovating Women's Television in Local and National Networks: Ruth Lyons and Arlene Francis" | |
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| "Ethnic Masculinity and Early Television's Vaudeo Star" | |
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| "Identity, Power, and Local Television: African Americas, Organized Labor, and UHF-TV in Chicago, 1962-1968" | |
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| The Production Context | |
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| "Toward a Paradigm for Media Production Research: Behind the Scenes at General Hospital" | |
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| "Translating Trek: Rewriting an American Icon in a Francophone Context" | |
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| "Double Vision: Large-Screen Video Display and Live Sports Spectacle" | |
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| "Erasing Blackness: The Media Construction of 'Race' in Mi Familia, the First Puerto Rican Situation Comedy with a Black Family" | |
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| "Textual (Im)Possibilities in the U.S. Post-Network Era: Negotiating Production and Promotion Processes on Lifetime's Any Day Now" | |
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| The Programming Context | |
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| "Ah, Yes, I Remember It Well': Memory and Queer Culture in Will and Grace" | |
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| "Cartoon Realism: Genre Mixing and the Cultural Life of The Simpsons" | |
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| "The West Wing's Prime-Time Presidentiality: Mimesis and Catharsis in a Postmodern Romance" | |
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| "Sex and the City and Consumer Culture: Remediating Postfeminist Drama" | |
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| "Girls Rule! Gender, Feminism, and Nickelodeon" | |
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| "Soap Opera in China: The Transnational Politics of Visuality, Sexuality, and Masculinity" | |
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| "McTV: Understanding the Global Popularity of Television Formats" | |
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| "Sounds Real: Music and Documentary" | |
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| "From Insiders to Outsiders: The Advent of New Political Television" | |
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| "Television Melodrama" | |
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| Audiences, Viewers, Users | |
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| "Components of a Viewing Culture" | |
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| "Big Brother: The Real Audience" | |
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| "Telenovela Reception in Rural Brazil: Gendered Readings and Sexual Mores" | |
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| "Sex Appeal and Cultural Liberty: A Feminist Inquiry into MTV India" | |
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| "To Have and to Hold: The Video Collector's Relationship with an Ethereal Medium" | |
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| Considering Television | |
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| "'This Is Not Al Dente': The Sopranos and the New Meaning of 'Television'" | |
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| "The Family Racket: AOL Time Warner, HBO, The Sopranos, and the Construction of a Quality Brand" | |
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| "Television as Transmodern Teaching" | |
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| "'Democracy as Defeat': The Impotence of Arguments for Public Service Broadcasting" | |
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| "A Response to Elizabeth Jacka's 'Democracy as Defeat'" | |
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| "Entertainment Wars: Television Culture After 9/11" | |
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| "Regulation, Media Literacy, and Media Civics" | |
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| About the Authors | |