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How to Use This Book | |
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Introduction: Can Virtue Be Taught? | |
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Down from the Mountaintop | |
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Back to the Mountain: Living Our Values | |
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Why Virtue Is Necessary | |
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An Aristotelian Approach to Business | |
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How Not to Think About Business: Myths and Metaphors | |
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Marketing 101 | |
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The Language of Dehumanization | |
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Attila the Hun and Other Business Heroes | |
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"Better Fear Than Love" | |
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Masters of the Universe | |
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Metaphors of Mayhem, Visions of Civility | |
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"It's a Jungle Out There!" | |
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"Business as a Battlefield" | |
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"An Efficient Money-Making Machine" | |
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"The Information Revolution" | |
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"The Game of Business" | |
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Competition and Cowboy Capitalism | |
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The Myth of the Entrepreneur | |
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Abstract Greed | |
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The Myth of the Profit Motive | |
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The Myth of Altruism | |
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A Better Way to Think About Business: The Meaning of Integrity | |
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The Virtues of Free Enterprise | |
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The Meaning of Integrity | |
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Without Integrity: The Hypocrite, the Opportunist, and the Chameleon | |
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Revisioning the Corporation: The Company as Community | |
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The Corporation as Citizen | |
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The Virtues of a Corporate Culture | |
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Corporate Codes of Ethics: What Are They For? | |
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Business as a Profession | |
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Business, Merit, and Excellence | |
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The Meaning of Leadership | |
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Being and Doing: The Nature of the Virtues | |
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A Catalog of Business Virtues | |
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Ability | |
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Acceptance | |
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Ambition | |
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Amiability (Friendliness) | |
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Articulateness | |
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Attentiveness | |
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Autonomy | |
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Caring | |
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Charisma | |
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Compassion | |
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Competitiveness | |
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Contentment | |
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Cool-Headedness | |
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Cooperativeness (Teamwork) | |
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Courage | |
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Creativity (Imagination) | |
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Determination (Persistence, "Stick-to-itiveness") | |
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Entrepreneurship | |
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Fairness | |
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Generosity | |
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Graciousness | |
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Gratitude (see Humility) | |
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Heroism | |
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Honesty | |
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Honor (Pride) | |
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Humility | |
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Humor | |
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Independence (the "Outlaw") | |
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Integrity | |
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Justice | |
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Loyalty | |
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Passion | |
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Pride (see Honor) | |
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Prudence | |
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Responsibility | |
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Saintliness | |
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Shame (a "quasi-virtue") | |
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Spirit (Spirituality) | |
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Style | |
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Tolerance | |
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Toughness | |
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Trust | |
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Trustworthiness | |
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Wittiness | |
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Zeal (Enthusiasm) | |
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Putting It All Together: Ethical Styles | |
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Conclusion: Looking Forward to Integrity | |
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References and Recommended Reading | |
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Notes | |
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Index | |