Packaging the Presidency A History and Criticism of Presidential Campaign Advertising

ISBN-10: 0195089421

ISBN-13: 9780195089424

Edition: 3rd 1996 (Revised)

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Description:

Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.
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Book details

List price: $24.95
Edition: 3rd
Copyright year: 1996
Publisher: Oxford University Press, Incorporated
Publication date: 6/20/1996
Binding: Paperback
Pages: 608
Size: 5.50" wide x 8.25" long x 1.25" tall
Weight: 1.232
Language: English

Preface
Preface to the First Edition
Acknowledgments
Introduction
Broadsides to Broadcasts
1952: the Election of a Popular Hero
1956: the Reelection of a Popular Hero
1960: Competence, Catholicity, and the Candidates
1964: Goldwater Vs. Goldwater
1968: the Competing Pasts of Nixon and Humphrey
1972: the President Vs. the Prophet
1976: Integrity, Incumbency, and the Impact of Watergate
1980: "I'M Qualified to Be President and You'Re Not"
1984: Presidential Prerogatives; Presidential Preemptions
1988: the Pit and the Paradise
1992: Taxes and Trust
Conclusion
Notes
Bibliography
Index
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