Strategic Public Diplomacy and American Foreign Policy The Evolution of Influence

Name: Strategic Public Diplomacy and American Foreign Policy The Evolution of Influence
Availability: OutOfStock
ISBN: 9780195087376

ISBN-10: 0195087372

ISBN-13: 9780195087376

Edition: 1994

Authors: Jarol B. Manheim

List price: $62.00

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Description:

Strategic public diplomacy, once commonly called propaganda, has existed since the twelfth century, when Richard I, crusading sovereign of England, plucked the eyes from his prisoners and returned them to his arch-rival Saladin--an unmistakable message intended to mold the image that Richard's foreign enemies had of him. Although their methods have grown more sophisticated and gentrified since the Middle Ages, the goal of governments employing strategic public diplomacy has remained essentially the same: to influence public or elite opinion in a foreign country for the purpose of turning the foreign policy of the target country to advantage.The first systematic analysis of the growing…

Book details

List price: $62.00
Copyright year: 1994
Publisher: Oxford University Press, Incorporated
Publication date: 9/1/1994
Binding: Hardcover
Pages: 224
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.792
Language: English

Craig Leonard Briansis Associate Professor of Political Science at Virginia Polytechnic Institute and State University. nbsp; Lars Willnatis Professor of Journalism at Indiana University. nbsp; Jarol B. Manheimis Professor of Media and Public Affairs and of Political Science at the George Washington University. nbsp; Richard C. Richis Professor of Political Science at Virginia Polytechnic Institute and State University.







Propaganda in the Age of Strategic Communication



The New Diplomats: A Growth Industry






Image Management: The Real Smart Weapon of the Gulf Conflict



Coming to America: Head-of-State Visits as Public Diplomacy



What's in a Word?: Democracy and U. S. Foreign Policy



Rites of Passage: Mega-events as Public Diplomacy






Managing National Images



Agenda Dynamics and External Influence of U.S. Foreign Policymaking



The Evolution of Influence


Chapter Notes


Appendices


Bibliography


List of persons interviewed