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How Brands Grow 2 Revised Edition Including Emerging Markets, Services, Durables, B2B and Luxury Brands

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ISBN-10: 0190330023

ISBN-13: 9780190330026

Edition: 2nd

Authors: Jenni Romaniuk, Bryon Sharp

List price: $59.95
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This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don't Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
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Book details

List price: $59.95
Edition: 2nd
Publisher: Oxford University Press Australia & New Zealand
Publication date: 9/20/2021
Binding: Hardcover
Pages: 248
Size: 6.38" wide x 9.25" long x 0.71" tall
Weight: 1.012
Language: English