ISBN-10: 0176224653

ISBN-13: 9780176224653

Edition: 8th 2003

Authors: BECKMAN

List price: $45.79 Buy it from $15.99
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy


Used Starting from $15.99
what's this?
Rush Rewards U
Members Receive:
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99
Customers also bought

Book details

List price: $45.79
Edition: 8th
Copyright year: 2003
Publisher: NELSON
Publication date: 1/1/2003

The Nature of Marketing
The Environment for Marketing Decisions
Market Segmentation: Finding a Base to Start
The Market Segmentation Process
Marketing Strategy and the Marketing Plan
Ensuring Total Customer Satisfaction and Managing Customer Relationships
Obtaining Data for Marketing Decisions
Appendix: Locating Secondary Data
Consumer Behaviour
Business-to-Business Marketing
Marketing the Total Product: Brand, Image, Warranty, and Packaging
Product Strategy
Understanding Pricing
Managing the Pricing Function
Channel and Distribution Strategy
The Many Faces of Retailing: In-Store, Direct, and Internet
Supply Chain and Logistics Management
Marketing Communications Strategy
Integrated Marketing Communications Applications
Global Marketing
Not-For-Profit Marketing
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.