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Ambitious Brew The Story of American Beer

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ISBN-10: 0156033593

ISBN-13: 9780156033596

Edition: 2006

Authors: Maureen Ogle

List price: $21.95
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Description:

Ambitious Brew, the first-ever history of American beer, tells an epic story of American ingenuity and the beverage that became a national standard. Not always America's drink of choice, beer finally took its top spot in the nation's glasses when a wave of German immigrants arrived in the mid-nineteenth century and settled in to re-create the beloved biergartens they had left behind. Fifty years later, the American-style lager beer they invented was the nation's most popular beverage--and brewing was the nation's fifth-largest industry, ruled over by titans Frederick Pabst and Adolphus Busch. Anti-German sentiments aroused by World War I fed the flames of the temperance movement and brought on Prohibition. After its repeal, brewers replaced flavor with innovations such as flashy marketing and lite beer, setting the stage for the generation of microbrewers whose ambitions would reshape the brew once again. Grab a glass and a stool as Maureen Ogle pours out the surprising story behind your favorite pint.
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Book details

List price: $21.95
Copyright year: 2006
Publisher: Houghton Mifflin Harcourt Publishing Company
Publication date: 10/8/2007
Binding: Paperback
Pages: 432
Size: 5.25" wide x 7.75" long x 1.00" tall
Weight: 0.946
Language: English

MAUREEN OGLE is a historian and the author of several books, including  In Meat We Trust: An Unexpected History of Carnivore America and Ambitious Brew: The Story of American Beer . Her website can be found at www.maureenogle.com . She lives in Ames, Iowa..

Introduction
German Beer, American Dreams
I Must Have Nothing But the Very Best
Masters of the Situation
The Enemy at the Gates
Happy Days?
You Have to Think About Growth
Make Mine Small, Pure, Real, and Lite
Something Old, Something New
Epilogue
Acknowledgments
Endnotes
Bibliography
Index